he logo design process can be hard to define outright: every graphic designer has their own approach to logo development. For some, it’s methodical and disciplined—60 minutes of concept development followed by 90 minutes of execution. Armenia WhatsApp Number List All while listening to their favorite album to boost creativity. For others, it’s watching reruns of Will & Grace until they find inspiration from the commercial breaks. The logo design process The logo design can seem like creative magic, but there is process behind great logos. Illustration by OrangeCrush We’re not here to judge—if it’s stupid but it works, then it’s not stupid. But we are here to outline a general logo design process that you can use as a starting point.
Evaluate the Brand
We’ll show you how to combine research and analysis with creative ingenuity to create an outstanding logo design. Below are the 7 basic steps to logo development, complete with examples that show the process in action. Step 1. Evaluate the brand — Your first step in the logo design process is to understand what the brand embodies and what the business’s goals are. This is known as the Client Discovery phase. There’s no one-size-fits-all for logo design—a logo is only as good as its representation of a business, so it won’t be effective unless you first know what kind of impression the brand is aiming for. Gritty black and white and-drawn and hand-lettered logo design for a coffee shop.
There Are Always Clients
Traumkuh is a swanky cafe chain in Germany, and they wanted a logo to appeal to young, hip patrons, as the background brand photo shows. Designer nevergohungry delivered, but the design choices for this edgy European coffeehouse wouldn’t work for, say, a Wall Street law firm. A lot of the information you’ll need should be in the design brief. But there are always clients who can’t articulate what they want or don’t know themselves, and it is up to the designer to draw this information out. And even in the case of the most detailed, well-composed briefs, designers should probe deeper—explore how the client really feels about their business and the awesome