The way brands are built has changed forever and we need to help our customers understand that. Because unfortunately, many organizations have yet to recognize the new reality. Where before companies defined their brand identity, today we live in a world where customers decide what our brand is. In the past, companies defined their brand through marketing and advertising, and carried it through to brand launch and beyond. They were the ones with the budget, so they had the means to promote their messages through television, print, and other publicity outlets. But today, the customer has as much reach as the company. Take for example the story of Hasan Syed. A cautionary tale that our client needs to hear. He took out a promoted tweet criticizing British Airways’ customer service.
For just a few dollars, he was able to create a significant public relations disaster for the airline and significantly damage its brand. user experience Chile WhatsApp Number List design: british airways . The power to shape your brand is now in the hands of your customers. Or the story of Jeff Jarvis, who wrote a blog post titled “My Dell Hell” and unified customers dissatisfied with the service they received from Dell. Some claim that the resulting online backlash was responsible for driving Dell’s share price down by a third. But not everything is pessimism. Just as an unhappy customer can undermine a brand, a happy customer can become its biggest advocate. In our new digital reality, the amplified voice of the customer can energize a brand just as quickly as it can destroy it. So how do we help our clients turn their customers into advocates who actively promote their brand to others? T
Experience Design in Brand Building
here are four steps we can help our clients take. You may also be interested in: The seven deadly sins of user experience design. 1. Focus on ease of use Probably the most valuable commodity in Western society is time. We are all time poor and therefore often choose the path of least resistance. If a site is easy to use and allows us to get work done quickly, we will choose that website over another service, even if that service is better known or cheaper. Many customers still talk about brand loyalty, but in reality, it is dying. Instead, users will opt for the company that is more accessible. That means the best way we can build brand loyalty for our customers is to offer the most user-friendly experience.
user experience design: uber Uber has revolutionized an entire industry simply by offering a more seamless experience. You’ll find that if we can make our client’s site frictionless, people will stay with them for the long haul. In addition, they will also actively tell their friends and family how great their experience is. Grow your business with the Shopify Partner Program Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and get access to revenue sharing opportunities, tools to grow your business, and a passionate trading community.
Focus on Ease of Use
Register 2. Improve your service While ease of use is the most valuable thing you can do to create a positive impression of a customer’s brand, helping them deliver outstanding service is a close second step. With unprecedented options and full awareness of their power, users are more demanding than ever. Users expect an excellent level of service from the companies they buy from. Worse, they’re not just comparing your customer to the competition, they’re comparing your customer to every other experience they’ve had online. As Bridget van Kralingen, senior vice president of IBM Global Business Services, wrote: The last best experience anyone has anywhere becomes the minimum expectation of the experience they want everywhere. Bridget van Kralingen.