Why choose French emailing software in 2025?

Choosing French email marketing mentions in the news software means ensuring you’re using a tool that complies with French and European legal requirements , particularly regarding data processing. It also avoids problems with translating tools and interfaces, as well as language barriers, since customer service is based in France .

The criteria that guide the choice of French emailing software

To select an emailing solution that how to integrate sustainability into brand marketing strategies suits your needs, it is essential to compare several software programs , paying attention to the following criteria:

  • the formulas and prices offered
  • the included features (including those for email deliverability)
  • the intuitiveness of the interface
  • the availability and responsiveness of customer service.

Ranking of the best French email marketing software

1. Sarbacane: the French leader in email marketing for professional campaigns

Sarbacane, from the Positive group, doesn’t  fax lead just offer email marketing software. With the Sarbacane Suite , you get a complete platform that includes tools for running email and SMS marketing campaigns, the ability to integrate a chatbot and live chat into your website, a CRM for contact management, and more. Another advantage of this software: its personalized support to optimize your campaigns. It’s therefore an email marketing software for both small businesses and larger ones.

2. Brevo: an all-in-one French solution for email marketing and more

Brevo, formerly Sendinblue , also offers a complete email marketing solution , with the ability to run SMS marketing campaigns. It also includes numerous tools, such as marketing automation and its integrated CRM. Brevo also offers a free plan , which includes 300 emails per day.

3. Mailjet: a flexible and powerful platform for email marketing professionals

Mailjet is not just a simple proprietary emailing software integrating functionalities of

Marketing automation, A/B testing, segmentation… It’s also an open source emailing software , since it offers an API for developers. Like Brevo, there’s a free version , allowing you to send up to 200 emails per day.