Email marketing is now an integral part of marketing strategies for SMEs and larger companies alike, helping to increase sales. Building loyalty and prospecting is therefore a crucial issue, but it comes at a cost. Using a free email marketing software can address this issue, provided you choose it wisely.

Why choose free email software in 2025?

Using email marketing software find clients find candidates allows you to efficiently manage email marketing campaigns to achieve your goals while saving money . It also allows you to test the software’s features and interface before choosing a paid plan.

The essential criteria for choosing free emailing software

Even with the free version, it is essential  the secret of small brands to increasing their reach to find out the following points about the email marketing software:

  • the included features
  • the number of emails that can be sent in the free plan
  • free version temporarily or long term?
  • ease of use
  • scalability to a paid plan

Ranking of the best free email marketing software

1. Mailchimp: the leader in free email software

Mailchimp is a leading email marketing fax lead  software company, boasting a wealth of features , over 300 integrations, and the ability to run social media marketing campaigns . Its solution is suitable for both small businesses and larger companies, but be aware that the free plan is only available as a trial version. 

The free version of Benchmark Email includes 500 contacts and 3,500 emails per month . It also offers 25 credits to use AI . The basic tools are included, except for ab-testing.

5. MailerLite: Simple and powerful software for free email campaigns

Mailerlite is known for its ability to run SMS campaigns in addition to emails, but this is only available in paid plans. For marketing and transactional emails, there are two separate free plans . The marketing plan includes up to 1,000 subscribers and 10 landing pages. The transactional plan allows for sending 3,000 emails per month, with the option to pay $1 per 1,000 emails.

6. SendPulse: A free email marketing tool with automation features

SendPulse is an all-in-one software platform , also offering a chatbot, a CRM, SMS sending… For its emailing software and its free version, it includes up to 500 subscribers and 15,000 emails per month, as well as numerous tools, including automation features.