Sometimes a witty Facebook status or a cute Instagram Boomerang just isn’t enough to sell your brand. In order to level-up your marketing, you need to know how to create videos, and we’re here to tell you about all the types of video that can do just that. illustration of group of people looking at different types of videos When you’re planning your video Guatemala WhatsApp Number List marketing strategy, picking the right type of video is a crucial decision. Illustration by Vladanland. Videos capture the attention of your audience members longer and more thoroughly than any other advertising medium. Producing professional-quality video is essential not only because you can promote your business in a more dynamic way.
Video Production Is a Lot of Work
But you can leverage your brand in places where still images and text cannot go—like a YouTube commercial block, for example. Video production is a lot of work, but it’s absolutely worth it once you have the final product. Before you get started, think about what kind of video you want to make. Here are the 10 types of video you can use in your video marketing strategy: 1. The spot 2. The explainer 3. The product demonstration 4. The company culture video 5. The behind-the-scenes video 6. The customer testimonial video 7. The employee portrait video 8. The web series 9. The branded mini-documentary 10. The branded short film The spot.
Depending on Your Brand
The most classic kind of video you can produce is the 15- or 30-second commercial, commonly referred to as a “spot.” The content of a spot can widely vary depending on your brand and the story you want to tell, but the purpose of producing one is simply that it can be distributed virtually everywhere. You can show these videos in TV (or Hulu) commercial breaks, before YouTube videos, or even before the trailers start at the movies, for example. The keys to being successful with this type of video is to make it immediately engaging and to concisely tell your story within the relatively short runtime. Additionally, a 15-30 second video is perfect for sharing on Facebook and Instagram.