You must be intentional and specific when requesting these types of testimonials. And more importantly, you have to be intentional even when asking for testimonials in the first place. Why you should ask for testimonials Unless asked, clients will rarely offer a testimonial about their work together. By implementing a simple and repeatable disclosure process, you will be able to proactively: Ask customers for a testimonial at the right time. Structure the information that the client gives you for the testimonial. Conduct the testimonial process in a way that benefits you and your business. You can use a script like this when building your disclosure process: “At the end of a project, we email a client to ask if they were happy with their experience.
If so, we’ve sent you a short list of questions to answer for the testimonial.” But when you approach a customer for a testimonial, the question remains: What and how should you ask? What questions should you ask to get a customer testimonial? When you’re trying to get a testimonial from a client, you’ll want to give them a structure to work with. According to Sean D’Souza, author South Korea Email List and business marketing consultant, the best testimonials should do the following for you: They address the risk or hurdle a buyer might experience when considering purchasing your service. They illustrate the outcome the buyer experiences when purchasing your service. Highlight specific features of your service. They highlight the specific benefits of their service. They give a recommendation for your service. To request testimonials that contain these qualities, you need to ask your client or the client specific questions, including:
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What was the obstacle that would have prevented us from working together? Did you find as a result of working together? What specific feature did you like most about our work together? What would be three other benefits of our working together? Would you recommend this service? If so, why? Is there anything you would like to add? (Questions taken from Sean D’Souza’s excellent Copyblogger article). Each of these questions matches the qualities we want in our testimonials. Regardless of the format you choose, focusing on these six questions will allow you to build an impactful testimonial. How to ask for a testimonial When you ask a client for a testimonial, there are several ways to do it:
emailphone call, Skype call, or meeting in person. I am fond of a two-pronged approach. First, in the conversation, I will mention to the client that I would like a testimonial from them about our work together. I will mention any specific parts of our work that I would like the client to highlight. Then I’ll let the client know that I’m going to send them an email with a few questions that will help direct their testimonial. This is the flow I recommend for collecting a great customer testimonial: 1. Send an email containing the testimonial collection questions above, as well as a link to a feedback form on your website. This gives your customer the choice between replying to the email with their responses (often easier for someone who wants to write a quick response), or filling out a feedback form on your website (a more official process that some customers enjoy). .
Why and How Do Testimonials
Link to a feedback form on your website. I like to use Wufoo, Gravity Forms or Type Form. Then, on your testimonial collection form, ask the questions listed above. 2. I then wait for the customer to complete the testimonial form or reply to the email. If they’re a week late, I’ll follow up with them via email and remind them of the testimonial form. (We’ll cover what to do if a client doesn’t respond to your testimonial requests below.) What are the best times to ask for customer testimonials? It’s certainly important to ask for customer testimonials, but it’s just as important to consider when it’s best to do so. Here are a few times you can use your projects to request a testimonial from a client: When you reach a project milestone; you’re working on a three-month project and you hit the two-month milestone, with good progress to report.