Why is it worth using Google Ads

Advertising in the Google search network is often perceived by users not as advertising – but as an answer to a question. Thanks to this, you precisely reach your target group who is currently interested in your product. In Google Ads, you can select a precise target group – according to demographics, location or interests.… Continue reading Why is it worth using Google Ads

Case study niche music training industry

The first way to reach customers is to appear in Google’s organic results. This is what website positioning does . This is a long-term process and takes time. How long we have to wait for the results depends on the industry. The adopted strategy and budget. It took us 10 months to position the client’s… Continue reading Case study niche music training industry

News at the expense of SEO basics

If you add many new products every few months and remove the previous ones, you create chaos in the URLs and generate a huge number of subpages with 404 errors. Moreover, you negatively affect the positioning of your website. New subpages must have time to start working. If you keep a product for several months,… Continue reading News at the expense of SEO basics

The beginnings of SEO in Poland

I hope you can tell us a little about what it was like in the past, because I have the impression that the industry has become very professionalized now. We will talk about this later. However, the beginnings looked really interesting. So maybe let’s start with you – how it started, how it happened that… Continue reading The beginnings of SEO in Poland

How many keywords do you rank for

Today we will talk about what clients interested in SEO ask about. These are questions that are repeated very often. They are asked by many clients, regardless of what they do and what their budget is. Therefore, I think it is worth discussing this topic comprehensively. Generally, all clients who write to us and probably… Continue reading How many keywords do you rank for

Case Study: Positioning a language school

The client came to us after previous adventures with other agencies. This language school operates on the local market, specifically in the very center of . The main target were people from the area, both younger and older. After signing the contract, we technically optimized the website and its content. Due to very similar offer… Continue reading Case Study: Positioning a language school

Installing a tool to record website visits

Conversion can be used to define the action we want the user to perform on our website. One of the most obvious examples is making a purchase or filling out a contact form . Website conversions can also include activities such as: signing up for a webinar, downloading the guide. Adding a product to the… Continue reading Installing a tool to record website visits

Why is it worth being high in Google search results

Advertisements accompany us literally everywhere. We are attacked by them both on the street and in the virtual world. Over time, we become more and more resistant to them. In turn, . The user does not treat them as advertising, but as an answer to his question. A high position is your chance to acquire… Continue reading Why is it worth being high in Google search results

What influences website traffic

Appropriate content architecture on the website is the key to success. Even the best search engine rankings will not translate into an increase in your company’s profits if the user cannot easily and quickly find what he or she is looking for on your website. When planning the website structure, try to look at it… Continue reading What influences website traffic

Positioning popularity for its effect

Today we will deal with a topic that has been causing a lot of controversy in the industry for several years . I receive more and more inquiries, but from time to time they come to our agency. Of course, we try to explain right away why we no longer offer this service and what… Continue reading Positioning popularity for its effect

Why are website texts important for SEO

Today I would like to talk to you about the content on the website. Very often, this is a topic that clients do not fully understand. They do not understand the need to prepare these texts. I meet clients who say no one reads these texts on the website .  A question for you, is… Continue reading Why are website texts important for SEO

How to avoid drops in position and visibility

Today we will deal with the topic of changing the website in terms of SEO optimization, so as not to spoil our positioning when changing the website. This is a topic that our clients often come to us with. Wojtek – tell us what questions they ask most often. Because the old design is no… Continue reading How to avoid drops in position and visibility