In the first case, regardless of where you see the link. You will know what it refers to – you will be able to associate it with the website. The category it belongs to the topic it covers. Because for the recipient, the individual elements of the address are arranged in a user-friendly way. Imagine… Continue reading What does it mean that a URL should be friendly
Moreover, you must know that most SEO agencies have a provision in their contract stating that. While their SEO specialist will be taking action for a given website, no other company can do the same. And this is not a provision that is meant to tie your hands when conducting marketing activities – it is… Continue reading Website positioning by two different agencies
To maximize the potential of advertising, we recommend using Ads Manager. We will greatly limit our targeting options and will probably not reach the best target group for us. So we go to Ads Manager . If we do not yet have an account on this Facebook business platform, please create one according to the… Continue reading Targeting Facebook ads practical tips
By increasing the content on your page, you also increase the number of keywords on it. It is through them that Internet users find your website. And it works very nicely – we see it at home – on our blog and on our clients’ blogs. Although this does not guarantee top positions for very… Continue reading Why is blogging beneficial for your business
However, it is worth drawing appropriate conclusions so as not to make the mistakes from the previous period. We need to change the ways we operate and cooperate in business. Some of us, due to the imposed restrictions, have moved even more to the online world – where we continue to run our business, both… Continue reading What is changing for entrepreneurs
Another strategy is to change the way a product or service works. Recently we have heard that restaurants affected by the crisis have started delivering food to home or takeaway. The training and education industry has started selling its training online. Some interior design, bathroom and furniture showrooms have started remote cooperation. We also changed… Continue reading How to promote yourself effectively on the Internet
You can position entries on company blogs primarily on the so-called long tail. These are several-word phrases that are searched less frequently than the most competitive ones. However, they are much more precise – the person who enters them expects a specific answer. Long tail positioning – perfect for a company blog Long tail keywords… Continue reading How to search for a long tail phrase
We recently conducted a live Q&A on Facebook about internet marketing. Below we have collected answers to the questions we encounter most often. They concern how to increase online visibility and how to monitor the activities of advertising campaigns and positioning. Would you rather watch? Live coverage below: Question 1. How can you control the… Continue reading How to check if something is happening in SEO
In order for your website to be ranked high, it should be adapted to Google’s guidelines , which are included in the webmaster guides. However, there is no simple recipe for success – no one knows how many factors influence visibility. Google’s requirements are also a set of good practices, rather than an imposed scheme… Continue reading Company website positioning where to start
Advertising in the Google search network is often perceived by users not as advertising – but as an answer to a question. Thanks to this, you precisely reach your target group who is currently interested in your product. In Google Ads, you can select a precise target group – according to demographics, location or interests.… Continue reading Why is it worth using Google Ads
The first way to reach customers is to appear in Google’s organic results. This is what website positioning does . This is a long-term process and takes time. How long we have to wait for the results depends on the industry. The adopted strategy and budget. It took us 10 months to position the client’s… Continue reading Case study niche music training industry
If you add many new products every few months and remove the previous ones, you create chaos in the URLs and generate a huge number of subpages with 404 errors. Moreover, you negatively affect the positioning of your website. New subpages must have time to start working. If you keep a product for several months,… Continue reading News at the expense of SEO basics
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