Starting Your Journey as a Freelancer

To win new customers, the world needs to see us as experts, and that means sharing our expertise online. But creating and sharing quality content can be difficult without the right tools. “Promoting ourselves and our services is like going to the gym. Know we should, but somehow it always feels like too much effort.” Promoting ourselves and our services is like going to the gym. We know we should, but somehow it always feels like too much effort. We can never find the time or the motivation to make it happen. But blogging, social media updates, and other forms of content marketing are essential to attracting new customers and spreading reputation. Some say that producing good work is enough.

In truth, that approach will only get you so far. Sure, it will generate word-of-mouth recommendations. However, it will tend to lead to more of the same type of business you already have. If you want to reach bigger or better customers, you’ll need a content Paraguay WhatsApp Number List marketing strategy. So how do you find the time and inspiration to produce regular content? The answer lies in part in having the right set of tools. In this post, I share with you the 10 tools I rely on every day to share my services and my brand. Tools that help me with everything from improving, promoting and monitoring my content. First, let’s start by looking at the two tools that inspire me. get inspired Part of my job is advising other agency owners and freelancers.

Learning the Ropes of Freelancing

One of the complaints I hear all the time is that they have a hard time finding topics to write about. I maintain that the problem is not having ideas, but having them when you sit down to write. That’s because nothing drains inspiration faster than a blank page. Sign in to Evernote. 1.Evernote content marketing: evernoteYou’ve no doubt heard of Evernote by now, but you might be wondering how it applies to content marketing. Well, Evernote is a great tool for collecting those blog post ideas and social media updates that surround you every day. Maybe a client asks you a question that you think would make a good blog post. You can quickly jot it down in the Evernote mobile app.


Maybe you’ve read an inspiring post on this blog and thought you could write about a related topic. Simply clip the article using the Evernote browser extension and add your comments to it. Now when you sit down to write, you will already have a collection of ideas waiting for you. 2. Buzz content marketing: buzzsumo Of course, to be inspired we must first expose ourselves to inspiring content. There’s certainly no shortage of that on the web, but finding content that’s relevant to you isn’t always easy. One tool that can help is Buzzsumo. Buzzsumo will recommend relevant content based on the keyword phrases you enter. For example, if you want to see trends in the topic of e-commerce, just enter it as a search term.

Making the Transition

It will return all the most popular posts on that topic from across the web. Alternatively, if you find a great new source of content and want to read the best they have to offer, you can enter their domain name and it will return the most popular content. I find Buzzsumo one of the most effective ways to stay up to date with what’s happening in our industry, and it has often inspired me to write about a particular topic. For example, I use Buzzsumo to keep track of the latest posts on user experience and digital transformation, two topics I write about a lot. Once you have a topic, the next challenge is to produce great content around it. improve your content Another common objection I hear is that producing great content is hard. Many people struggle to write a compelling blog post or even a social media update.

Leave a comment

Your email address will not be published.