Set Up Some Simple Split Tests

Actually, there is a much, much easier way to grow. Let me share some math to help you understand. Imagine if you have a promotions page – you are trying to promote a product or maybe it is to collect email addresses. If your original page gets: 10,000 visits per month, with a 2 percent conversion rate = 200 converted referrals. Nothing bad. Let’s try to increase our conversions. You can do one of two things: Number 1. You can try to double the traffic: 20,000 visits per month, with a conversion rate of 2 percent = 400 conversions. Take a second to think about how much work it would take to double your traffic. It will be months/years of blogging, SEO and social media work. The number can try to double the conversion rate: 10,000 visits per month, with a conversion rate of 4 percent = 400 conversions.

You learn about sales psychology. You learn about landing page optimization. Make a few changes to your landing pages. Both methods end up getting the same number of conversions, but I think one method is superior. If you focus Germany B2B List on trying to double your conversion rates, you’ll get the same results with much, much less effort. I’m not saying you shouldn’t focus on trying to grow your traffic. I’m saying that people don’t focus enough on optimizing what they already have. It drives me crazy to see how many people have horrible converting landing pages, when Shopify makes it so easy for you to improve it. You May Also Like: 25 Affiliate Resources You Can’t Miss.

Visitor Behavior Tracking

With all of this in mind, here are the four simple yet highly effective principles I use whenever I promote something online (which you can implement over a weekend). 1. Sell a cure, not a prevention affiliate marketing cure This is a concept I learned from Joseph Sugarman’s AdWeek Handbook. Prevention headline = “Oh, at some point in the future this may help me avoid a problem.” Cure headline = “I’m in so much pain right now that I would literally do anything to fix this.” Can you tell the difference in someone’s mind when they read each one? A precautionary sale is difficult: you are trying to make someone care about the future. Selling a cure is easy: it shows them how much they need your fix, right now. Think of health and fitness as a real-world example.


Prevention = Eat good foods in moderation to prevent illness. Cure = Surgery, diet plans and weight loss, etc. I wish it was different, but sadly there isn’t much money to be made telling people to eat in moderation. When you sell something, you should try to sell it from a “cure” perspective. Let’s see examples. Example 1: Are you self-employed? You have a great headline on your home page. Which one would you choose to run? Prevention headline = “Responsive websites built to satisfy every visitor.” Cure headline = “Are you losing 57 percent of your website visitors (and hundreds of dollars) every day?” With the prevention angle we are talking about a potential benefit in the future. What’s the problem with that? The problem is that the customer isn’t in any pain right now, so he doesn’t feel the need to buy.

How to Use Psychologically Charged

The cure headline talks about the huge problem they are in right now (losing a huge percentage of their traffic and revenue, because their website is not set up correctly by modern standards). People don’t buy when they’re happy and satisfied, they buy when there’s a problem and they’re in pain. The “cure” headline makes you think… “How can I be losing so many visitors?” “Can I fix this problem, does it sound technical?” “How much money am I personally losing because of this problem?” The prevention headline makes them think: “I love the idea of ​​a responsive website.” “At some point in the future I will re-code my site.” “No one is really complaining and things are going well for me, so it’s not urgent. People want vitamins, but they NEED painkillers. People want vitamins, but they NEED painkillers.

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