Search Engine Optimization

And paid advertising, to name just a few. Each of these channels is related to the website in some way. Most will take users to some kind of landing page on the website. This provides a massive area for optimization as you design, develop, and test different messaging and landing page formats to better align with your client’s marketing. Landing pages are a great candidate for A/B testing, using platforms like Optimizely, as you experiment with different elements within the landing page. You may also be interested in: A short tutorial for running A/B tests on Shopify with Optimizely. 5. Analytical optimization Analytics optimization is the practice of adding and expanding a website’s analytics capabilities so that it can continue to collect more and more useful data to inform its design/marketing decisions. New analytics tools appear all the time and existing ones are regularly improved.

It is important that clients use the latest analytics platforms and configure them correctly to ensure that the data being captured is truly usable. Your analytics offerings can go beyond basic behavioral tracking through Google Analytics and include other best practices such as A/B testing, session recording, customer profiling, and more. Your customer services might not Mauritius Email List only include implementing these various tools, but also reporting this data and helping your customers interpret the meaning. The practice of analytics optimization may not directly affect a specific metric, but it is vital to accurately capturing data in any other service you offer to your customers. You may also be interested in: 5 simple Google Analytics reports that you must create for each client. 6. Maintenance optimization Maintenance optimization is the practice of keeping your website “buttoned up” from a security and uptime perspective.

Recurring or Subscriptions

Fortunately, Shopify covers 95% of everything you need to keep your website secure and running smoothly. That said, there are a few other routine tasks worth offering to your clients that are very easy to automate by using third-party apps and platforms. We suggest that all support plans include backups, security monitoring, 404 error tracking, and downtime monitoring. Although this group of services may not have as strong an impact on the metrics.  It can still likely prove its worth in any decrease in 404 errors.  Increase in uptime, or decrease in security issues.  3 essential tips to refactor CSS without losing your mind. Stick to a model Once you’ve figured out the range of services.  You might want to offer to increase a client’s sales.  You’ll also want to consider how you’ll structure those services.

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There are certainly a variety of models, but some of the most popular for ongoing support work include: 1. Per hour Hourly is exactly what it sounds like, billing the client for each hour of work. This is a fairly traditional model that is many agencies. It’s especially popular for support-related work, as those kinds of tasks are often in a few hours each. The benefit of an hourly model is the transparency and fixed margin associated with the job. The drawback is the added administration of more frequent billing and the potential scrutiny of customers who like to wonder why certain things took a certain amount of time. The key to using the hourly model effectively is having a good time tracking system, like Harvest.

Based on Performance

Retainer The retention approach is also based on hourly billing. But instead of billing “as needed,” the customer purchases a “pool” of hours in advance. This pool is then as tasks are until the hours run out and can then “reload. The benefit of a retention model is the cash up front and the reduced amount of administrative. Time in estimating and billing for one-time requests. The drawback is that paid cash up front is technically a “liability” until the job is actually. The key to using the retention model is to be ‘proactive’ in suggesting support tasks so that you can ‘resolve’ the retention you have with the customer. 3. Recurring or subscriptions The recurring or subscription model is similar to an advance. But provides a bit more predictability in how support is hand.

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