Plus, even though it costs 62% less than outbound marketing, content marketing generates more than three times as many leads. Content marketing leaders get nearly eight times more site traffic than those not using current content marketing strategies. Planning: Know your goal Web Designer Writing: PlanningBefore embarking on any writing project, it’s important to come up with a framework of what you’d like to accomplish with the piece. Who will read your writing and how do you like them to communicate? Where will they read it: on a phone, on a desk, or in a printed document? How can you make consumption easier for them? At the end of it all, what do you hope they take away? What do you expect them to do next? Giving yourself the ground rules up front will make it much easier when you start writing.
All you have to do is fill in the blanks. Drafting: Doing keyword research will greatly improve the chances that people will actually read what you write. Shopify Partner Josh Highland shares a lot of great insights in his article, Understanding SEO: An Excerpt from Shopify Empire. Writing may be the most efficient way to write, but there’s nothing like connecting pen to paper. If you’re trying to think of attention-grabbing headlines or catchy phrases, grab a notebook. Write down everything Estonia Email List that comes to mind, even ideas that you pray no one sees. From there, you can refine what works and scale it back until you have something great. Write down everything that comes to mind, even ideas that you pray no one sees.
New Storytelling Theme
Correspondence: Every email should have a clearly defined call to action. Don’t confuse people with multiple messages or offers at once. Write as if you were talking to a close acquaintance. It’s a bit of a Goldilocks situation: write too casually (“Hey, man”) and you’re bordering on being inappropriate; write too stiffly (“To Whom It May Concern”) and you’ll come across as a prude. Find the sweet spot where your friendly banter is soooo fair (“Hello, <first name>!”). Only send emails when you have something to say. Make sure you have a new incentive; a helpful resource; useful advice that will pay off for the person reading the email. Start a folder of emails you love. It can be one-on-one emails, marketing emails, or anything that really resonates with you.
Find out what he likes: was it the subject line that convinced him to open? Did you find the template very attractive? Did you feel heard or recognized within the content? Keep a list of these winning elements so you can incorporate them into your own communications in the future. Content Marketing: Consistency is key. Our team has a Shopify Web Design and Development Blog Style Guide that outlines the conventions and rules that our content should follow. Consider this for your own content. For example, will you write it “e-commerce” or “electronic commerce”? Will you capitalize “internet”? Just having to make the decision once in an easily accessible guide will make your life so much easier. Developing a comprehensive content strategy is essential. How often will you post?
Sections and Wireframes
What types of content will you post and what topics will you cover? Will they be written in the first person (“I” and “my”) or in the third person (“he” and “she”)? Do you have topic tags so people can easily find specific content on your site? Readers spend an average of 37 seconds on an article, according to NewsCred Insights. Make sure your article is skimable, with bold headings and smaller sections that people can read in snippets if they choose. Do you work in a team? If so, schedule monthly or bi-weekly meetings to discuss the types of content you could create. That collective brainpower can accomplish much more than they could separately. Take advantage of that awesomeness. If you’re freelancing, ask friends, family, and strangers what kind of content they’d like to read in your area of expertise.
