Although it’s difficult for many to admit, email marketing Reasons to bet on email is one of the most effective tools for creating successful marketing strategies. Below, we highlight 5 reasons . A why you should opt for email marketing:
Economical : The first reason is that email. A marketing is low cost compared to other online and offline marketing strategies.
Therefore, the financial investment required is minimal.
Audience segmentation : Achieving greater effectiveness in email . A campaigns is possible if the database is segmented based on the user manufacturing directors email lists the campaign is aimed at. A clear example is basic segmentation by gender, age, geographic . A location, interests, etc.
Immediate : Email Marketing is a fast tool, whether it’s to make a sale, fill out a form, obtain registrations… the conversion is clearly and immediately observed.
Direct channel : Once the brand-user relationship is strengthened, meaning you already have the user’s permission to leave your email in their inbox, the path is complete. Email marketing becomes a direct channel for all kinds of communications.
Analytical skills : Conversion analysis more customers to your business with a personalized is the key factor in email marketing. Measuring the percentage of opens, clicks, unsubscribes, etc. is essential in the daily work of an account manager. Knowing whether the campaign was successful, knowing how to adjust, and calculating campaign performance will give you the key to continuing to invest—that is, whether you’re on the right track or not.
Content
3 Basic Email Marketing Trends
It is more than proven that Email Marketing , along with search and SEM, is one of the main sales channels. For this reason, we would whatsapp data like to highlight the 3 fundamental trends that we cannot forget when planning and creating our email marketing strategy.
Design
The first aspect is Responsive Design . If our creativity is not adapted to different devices (computer, tablet and mobile) we are completely lost.
And the second aspect of the design trend would be to place an animated gift as a call to action ; Moreover, tests show that this is an excellent tactic to attract more users to the desired action.
Target
On the one hand, it is more than proven that the content of the email must be adapted to each user, since this is the only way to achieve positive results.