Homepage Articles electronic commerce Product Design Principles. Learn Fast, Guess Less Product Design Principles. Learn Fast, Guess Less Published: 2016-12-21. Every day we are exposed to (and interact with) various types of software. Because of this, we have become sophisticated software buyers. Able to make our own purchase decisions on our previous experiences with related products. We no longer need someone to tell us if software is good or not. We now actively vote for good user experience and product design. Through the home page of our phones and the icons on our computer desktops. As sophisticated software buyers. A product-based business is no longer a set of specs and accessories.
it’s about the overall user experience. A 2014 study by Gartner confirms this: the results indicated that by 2016. 89% of companies expected customer experience to be their primary area of competence. And they were right. We recently sat down with Aarron Walter. VP of Design Education at InVision and author of. A Book Apart’s Designing for Emotion. For a Shopify Partner Guam Email List Session webinar. We discussed tools and techniques that web designers and developers can leverage. To design great products and create rich user experiences. In his presentation, Aarron discussed seven practical product design principles. That he has learned over the years of working with and observing Fortune 500 companies.
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We have decided to dig into the first principle (guess less) to help you collect and analyze the feedback you need to be more successful in your design efforts. Quickly navigate to: Process to guess less Tools to help guess less TL;DR You may also be interested in: The seven deadly sins of user experience design What is the “guess less” principle of product design? According to Aarron, the easiest way to explain the “guess less” principle of product design is to compare it to a lottery. In the United States, the odds of winning the lottery are 1 in 175 million, which begs the question: with such low odds, why do consumers buy lottery tickets? It is simple psychology. Someone sees someone else publicly win a jackpot, so he buys a lottery ticket with the assumption that one day he too might win. Similar to the lottery.
software startups and SMBs see other companies gaining large market shares and becoming hugely successful in their industry (such as Google, Uber, and AirBnB). These smaller companies are beginning to prioritize speed over user experience in their product design process, rapidly creating and shipping new products thinking, “somebody’s going to be the next ‘big thing,’ and it’s going to be me!” This means that companies are getting products out faster, failing faster, and building a culture where product design decisions are based entirely on assumptions and not customer feedback, allowing less guesswork. You may have already seen the correlation, but guessing at product design is a lot like winning the lottery: the odds are stacked against you.
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And your chances of winning in your industry now depend on luck. Random even. So to scale and create great products, you need to learn faster and guess less. How can I learn fast and “guess less” in my daily design process? The whole “guess less” concept is based on including customers in your feedback loop. So, to incorporate a “guess less” mentality into your daily design process, you should: Make it easy for customers to contact you Make it easy to filter these communications to find small nuggets of gold. It is simple. Here’s an example of a basic feedback loop your company can use to learn faster and guess less: Survey to meet customers Interview and find patterns pick up and search We’ve taken the liberty of outlining implementation techniques and tactics for each step to help you get started.