More than anything, establishing trust is the key to getting hired. But how do you persuade customers to trust you? When I bought the house I currently live in, I had a problem. It was next to a post office and I was worried about noise early in the morning. The owner showed me around and he had been honest with me. He had even pointed out some problems with the house that I had missed. So when he told me that even though the post office is noisy, you learn to tune out, I believed him. I trusted him and decided to buy the house. That is the power of trust. It can make or break a sale. If you don’t trust the person you’re buying from, then you won’t buy. It doesn’t matter how good the price is or how impressive your offer is. Also, if you have more than one provider providing a similar service for a similar price.
you will go with the person you trust the most. In fact, people will pay a premium to go with the provider they trust. Trust is the most powerful sales tool in your arsenal. So the question is, how do you get customers to trust you? It starts with honesty. You may also be interested in: The Ultimate Guide to Finding Web Design Clients. Don’t be afraid of honesty Why did I trust that Catalan Email List homeowner? Because he wasn’t afraid to point out the problems in the house. He was honest with me. Too often, we tell customers what we think they want to hear. This is especially true in the sales process. We over-promise what we can deliver within your budget and agree to deadlines that seem too tight. It’s not that we’re lying. We are just being optimistic.
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We convince ourselves that we can deliver, when in truth we know that we cannot. But it’s not just about what we tell our customers. It’s what we don’t tell them too. How many times have you read a report that you know is asking for the wrong thing? A report asking you to deliver a solution that simply isn’t right for the circumstances. However, we often fail to challenge the client on this. We simply give them what they ask for. This is not dishonest. But you are defrauding the customer. If we sell based on our experience, not sharing that experience when the customer needs it most is a kind of dishonesty. The secret to persuading customers: honestyBut honesty is crucial, even after winning a project. If you want ongoing work with a client, you must establish a good working relationship.
That means being honest with them, especially if we think we may fail to deliver on time. Once again, we are not being intentionally dishonest. We convince ourselves that if we work weekends and nights we can deliver. We do not want to disappoint the customer. But it’s best to be upfront with the customer about the potential problem. This means that you can only exceed expectations when you work weekends and deliver. When it comes to sales, honesty is the best policy. That’s because honesty helps build a relationship with the customer. You may also be interested in: 4 quick ways to build trust with a new client. build a relationship People trust those they like. They like those who are honest with them. But liking someone isn’t just about honesty. At least, it’s about having contact with them!
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It’s amazing how many agencies and freelancers fail to connect with potential clients. Much of the correspondence is done by email. You will never build a relationship that way. If you want people to trust you enough to buy from you, then you need to talk to them. In an ideal world, you would meet them face to face, at least a couple of times. Always call a new prospect when they contact you for the first time. Ask a few questions and get some information. Above all, take the opportunity to build a connection. I don’t mean they have to be friends. But at least empathize with the process they are going through and the challenges they face. It will go a long way. The secret to persuading customers: building a relationshipOf course, building a relationship is no good if you can’t deliver.
