Look Beyond the Edge of the Screen

However, you can also create bronze, silver and gold badges to create the feeling of being an elite user of the app. Which brings us to another powerful gameplay mechanic, the use of leaderboards to benchmark, build competition, and create social proof. Leaderboards to create context and social motivation After learning a new skill, how do you track performance? It turns out that not only are leaderboards a great way to boost egos, they’re also a great way to give traders a benchmark of how they’re performing compared to their peers. A traditional leaderboard with names and scores may not appeal to merchants who are private about how they run their business.

But any kind of meter that provides statistics on how merchants compare to the average app user has the same effect. A great example that shows app users how they compare to others is the comparison feature offered by the Lumosity cognitive Barbados B2B List training app in its premium version. What is Gamification: Lumosity Comparison screen in Lumosity Premium.  Showing how the user ranks compared to other users of the app. As shown above, after frequent use of the app, performance is defined by showing people how they rank compared to other users. Additionally, by tracking the performance of peers, you can tap into the competitive side of the trader – studies have shown that the presence of competition has a strong effect on attention and memory.

What Is Gamification?

Even if merchants are not naturally competitive, comparison is still a powerful factor in decision making. In another study on social comparison, Harvard students were asked whether they would prefer a job that paid $50,000 a year or $100,000 a year. The capture? Students earning $50,000 would be earning twice as much as their peers, who were only paid $25,000. On the other hand, if they accepted the $100,000 salary, everyone else would be earning $200,000. The result? Most people in the study chose to earn $50,000, as it was the best option in relative terms. No matter how much success merchants see with their app, if they feel like they can do better than their peers, there is a strong incentive for them to stay engaged as active users. You may also like: 5 Psychological Concepts Web Designers Should Use to Maximize Conversions .


Go ahead and keep playing! Now that you’ve learned some of the basics of gamification, you can choose which elements or principles make sense for your application. Whether your app is a solid marketing system or a simple storefront tool, there’s always room to add a little more fun to Shopify merchants’ lives. Are there any gamified elements in your app that merchants love? Let us know in the comments below!We’re designers, which means we love to make things useful, and the eCommerce websites we build are no exception. But if we call ourselves UX designers, we must think beyond the edge of the screen. “But if we call ourselves UX designers, we have to think beyond the edge of the screen.”

How to Encourage Engagement

Have you ever wondered why some of the most successful eCommerce sites are just plain ugly? Think about it for a moment. eBay, Craigslist, Amazon, none of them are particularly attractive. Not only that, they even have some serious usability issues. Despite this, they are phenomenally successful. How can it be? ux designers: ebay Many great e-commerce sites just aren’t all that attractive. How can they be so successful? The answer lies in the fact that a successful eCommerce business is much more than just a beautiful user interface. But don’t get me wrong, good usability and a well-designed user interface are incredibly valuable. However, they are not the whole story.

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