At the annual Google Marketing Livestream, Google announced several new features and broader rollouts of existing tools for advertisers.
We’ve broken the big announcements into six main themes: a focus on privacy, automated solutions, standing out in the SERP, reporting updates, new solutions Pakistan Mobile Number for retailers, and new solutions for the travel industry. Within each theme, there are new announcements for a total of 19 big announcements that you won’t want to miss!
FLoC continues to be a major focus for Google. They underscored the importance of creating a privacy-first platform and shared a few audience and tracking updates for advertisers.
With the upcoming privacy changes, first-party data has become more valuable than ever.
Because of this, Google has announced that custom audiences will roll out to “nearly all” advertisers as they drop some of the restrictions around who is eligible to utilize custom audiences.
Conversion Tracking Updates
A few weeks ago, Google announced updates to the way that they will track conversions and their plan to model consent-mode data to help alleviate gaps in tracking. Today, they’ve announced that they are adding consent capabilities to Google Tag Manager. Businesses using a consent solution Pakistan Mobile Number can integrate it with GTM. It also integrates directly with Consent Mode, so you can control tag behavior based on consent without having to add complicated edits to your tagging setup. This setting is available today.
Google highlighted automation as a continued focus. Google noted that over 80% of advertisers use automated bidding to achieve their goals.
Because of the success that advertisers have found with the Target ROAS bid strategy, Google is rolling it out to additional channels, including Discovery ads and Video action campaigns.
Expanding Performance Max
Last year, Google announced the Performance Max beta, which is an automated campaign type that drives results across YouTube, Display, Search, and Discover. As of today, Performance Max campaigns are being rolled out to thousands of additional advertisers with a full rollout expected later this year.
For advertisers that Pakistan Mobile Number have been using Performance Max, they can expect to see new reporting coming. As part of early feedback, Google has heard requests for more transparency so there is a plan to begin to report on top-performing creatives, auction insights, and trending search categories. Advertisers will be able to preview their best ads on each channel.