which is red in color and calls people to shop for gifts for men, women, and children. It’s hard to miss this red-wrapped call-to-action, because it grabs the attention of shoppers. Extreme white space Scroll down the home page and you’ll see a centered. Content block that highlights freebies in various categories. The use of white space around this content block is made even more effective. By the simple red border around the content of the gift categories. When this section of the home page features so much white space. It literally forces the shopper’s eyes to look at the content, highlighting different categories of gifts. Christmas Web Design: Extreme White Space. Nordstrom Gift Categories Links to specific Christmas blog posts. Near the bottom of the home page.
You’ll find another content box, but this one is for links to the Nordstrom blog. What makes this box attractive is the use of a card-based design to highlight. What each blog post is about, with images and a short. Catchy description. Because the blog content is holiday-focused. It only reinforces the homepage’s message, which is to get excited and therefore shop for all things Christmas. Web Eritrea Email List Design for Christmas – Nordstrom Blog Posts JCPenney This well-known retailer uses a hodgepodge of design tactics on its site to entice shoppers to shop, shop, shop for the holiday shopping season. Landing on his site, the first thing we notice is the eye-catching single-column layout, smack in the middle of the home page. The presence of blank spaces on both sides immediately directs the shopper’s gaze to important sales-related information in the main column of content.
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Christmas Website Design: JCPenney These are the design elements that the JCPenney home page is using well: 1. The use of urgency Urgency is one of those tried, tried, and true marketing strategies that works online and offline. As Neil Patel says, urgency is the inescapable feeling that you must act quickly to take advantage of a sale or deal, because something exceptionally important is happening and there is only so much time left. Note the subheading “Customer Appreciation Offer – Ends 12/6” in the red background just below the navigation menu. This tells shoppers to move quickly to take advantage of store deals, as they only have a few days left. Free shipping notice Offering free shipping in the marketing world is one of the most compelling parts of any eCommerce store design.
According to various studies and research, it can be responsible for anything from increasing online store conversions by up to 50% to increasing orders by around 90%.That’s why JCPenney’s home page has a huge white-on-black banner that says “Free Shipping” just below the navigation bar. 3. The color red (again!) Are you starting to see a pattern here? Yes, red is definitely a traditional Christmas color, but this is more than just a coincidence. The color red has been shown to arouse passions and energy, making it ideal for clearance sales (see the Kissmetrics infographic cited above). Online retailers are grateful when Christmas rolls around, as red is not only appropriate in their designs, but also helps drive higher conversions. Best Buy Best Buy’s home page does things a little differently, design-wise, than other retailers on this list.
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That’s why it’s helpful to highlight what Best Buy’s holiday season design is doing, so web designers understand that there are several ways to design a site or page optimized for holiday e-commerce deals. Christmas Website Design: Best Buy These design elements stand out the most: 1. The color blue Finally! A retailer is bucking the red, red, red trend to go with the cooler, softer blue color. Right away, this will strike shoppers as “un-Christmasy” because it deviates from the traditional Christmas color, but there are e-commerce advantages to this design choice. According to the same Kissmetrics infographic on color psychology above, blue brings a sense of confidence and security. Many of Best Buy’s products are big-ticket items, like TVs, computers, and expensive appliances; therefore, a sense of trust during an e-commerce transaction is essential.