Keep Communication a Two-way Street

And if your size wasn’t in stock, what if this technology.  Could check the merchant’s online store to see if it’s available there? These capabilities are not only possible.  But are already being implement through Beacon technology.  One of the leading IoT solutions in e-commerce. Beacons are small. Unobtrusive devices that communicate with a shopper’s smartphone to offer promotions.  Discounts, and any other information a merchant wants to convey to their shoppers. IoT Use Cases: Smartphone and BLE Beacon Smartphone communicating with BLE beacon. Many beacons feature GPS technology, so they can discern what items a customer is looking at as they walk down an aisle and deliver relevant information about those items, directly to a smartphone. It’s a well-established technology in the retail industry’s consciousness: According to Business Insider, the installed base of beacons will reach 3.5 million by next year.

Additionally, a joint study by Kalypso and ThingWorks showed that 61 percent of consumers would make more purchases at a beacon-integrated store. There are already a number of reputable beacon providers on the market, ranging from Uzbekistan B2B List industry giants like Apple to companies entirely dedicated to new technology, like BlueCatz or Gimbal. Best of all, they’re easy to set up and manage – all that’s left for developers to do is create an integration with Shopify. You may also be interested in: How to embed Shopify stores in mobile games with Unity Buy SDK. 2. One touch buttons Another technology rapidly revolutionizing the way e-commerce transactions are conducted is one-touch buttons, sometimes referred to as “click and go” buttons.

Be Transparent at All Times

Amazon has already implemented this technology with its Dash buttons; maybe it’s time for Shopify Partners to do the same. One-touch buttons are elegant, subtle, and can near.  Anything in the home that needs frequent replenishment, like paper towels or garbage bags. When a user notices that they are running low, they simply press the button to reorder the product online. IoT Use Cases: Amazon Dash Button The Amazon Dash button is meant easy, elegant, and subtle. It is an elegant solution for both parties to the transaction. For the consumer, the inconspicuous button makes shopping for household needs hassle-free. For the merchant, the customer does not need to interact with the website at all, completely eliminating the risk of an abandoned shopping cart.


With Dash Button orders increasing fivefold in 2016 and.  Amazon integrating sixty additional brands by the end of the year.  It looks like the Dash Button is heralding the transaction of the future.  Will soon go mainstream among other brands and merchants. If Shopify developers can offer this kind of functionality.  Perhaps through the IoT button offered by Amazon Web Services, the possibilities are endless. Inventory solutions One of the most interesting IoT.  Use cases in e-commerce is not in the direct realm of the customer. But in a problem inherent to all store owners: inventory management. One of the most interesting IoT use cases in e-commerce is not in the direct realm of the customer.  But in a problem inherent to all store owners.  Inventory management. The technology currently in place typically involves a cloud-based inventory system, such as Finale or ClearlyInventory.

Show That You Care

Items are typically scann via an RFID barcode.  And relevant information such as quantity, SKU, and location is automatically for later access online. When IoT is the mix, the quality, accuracy, and quantity of this information skyrockets. Smart RFID codes can track and communicate information such as item damage or the precise location of the item. This significantly reduces the amount of lost or stolen merchandise and helps the retailer better manage their inventory. Additional sensors built into these new RFID codes could track temperature, humidity, content, or any other property relevant to the item. IoT will even reshape the physical infrastructure of inventory. Smart shelves can automatically detect information about items placed on them, notifying the store owner when an item is running low.

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