How to Write a Business Email

Throughout the day, we send business-related emails to clients, coworkers, and more. But are you writing the best possible emails that reflect well on your business and help you build meaningful relationships? As an author and speaker on business communication skills, I teach people the power of writing and effective networking. Very often, the smallest detail in an email can make the strongest impression. That’s why my professional mantra is “Write well, open doors!” In this article, I’ll break down the typical business email, explain my approach to each section, and then show you a sample email that applies the lessons. Sounds good? Okay, let’s get to it. template icon Grow Volume Becoming a Complete Freelance Web Designer Get your free copy of Grow Volume.

Becoming a Full Stack Freelance Web Designer delivered to your inbox. Email Enter your email address Get a free copy By entering your email, we will also send you marketing emails related to Shopify. You can unsubscribe at any time. Note: the guide will not be sent to role-based emails such as etc. Our virtual gears are turning. Please note Algeria B2B List that it may take up to 15 minutes for our email to reach your inbox. the subject line Take note of this phrase: the details always make the difference. Details always make the difference. Let’s say you went to a ShopTalk conference, made a great connection with a potential customer, and want to send an email to continue the conversation once you get home.

The Subject Line

The typical subject line of an email is something like “Follow Up”. But the words “Follow Up” don’t stand out in a crowded inbox. The best move is a subject line like: “ShopTalk Conference Tracking”. The words “ShopTalk Conference” are specific, and the recipient is likely to spot your email faster in a drop-down list of new messages. The details in the subject line are crucial. The introduction of email Writing Business Emails: Introduction We write business emails for a million different reasons. But the goal each time is: Hold the reader’s attention demonstrate authenticity Make the person feel valued So, you’ve already written a strong subject line. Now hold the dialogue with the new potential customer from the ShopTalk conference. What do you write next? First, a little small talk.


Hello Jane. Nice to meet you at the ShopTalk conference. Have your ears recovered from the overly loud rock band on Saturday night? Mine keep ringing! Short and sweet, but it beats business talk right away. That could be perceived as too aggressive. Then, and this part is essential, you must “give love”. What do I mean? Show that you have studied the other person (or the person’s company) and find their work impressive. Give a clear example from a recent project: again, the details make the difference. Remember, if you want someone to care about you, you have to care about them first. Remember, if you want someone to care about you, you have to care about them first. As an example: I researched more about your company, Tech Logistics.

The Introduction of Email

Congratulations on your recent traffic study in conjunction with the Virginia Department of Transportation. The website that houses all the data is also clean and easy to navigate. It’s so impressive that his team drove 15,000 miles in a month to collect all the data! Were you the one driving all the time? Notice what I did here. I did not write: “Your company does a great job!” Not good. Enough. People can spot fake compliments a mile away. No, I included details throughout and linked to the article to reinforce that I visited the website: Recent traffic study in conjunction with the Virginia Department of Transportation. Fifteen thousand miles in a month to collect all the data. I also asked a question at the end to encourage a response and allow the person to talk more about a project they are passionate about.

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