How to Use Colors in Marketing and Advertising

Your brain uses colors to recognize traits about products and the brands that produce them. That’s why a shade of chartreuse that would feel appropriate for a PC is puke-inducing for a cupcake. In a nutshell, this is color psychology at work. Here’s a complete guide on how to use colors in marketing and advertising. An illustration depicting color Bahamas WhatsApp Number List decisions in marketing and advertising Illustration by OrangeCrush The associations our brains make with certain colors are key to bridging the gap between marketing materials and their target audiences. When you look closely at commonly used colors in advertising for your industry, you’ll see many of the same ones popping up again and again. It’s not a coincidence, and they’re not just your competitors’ favorite colors!

Choosing Which Colors

These are the colors that (research shows) audiences tend to connect with their needs and expectations from brands in your industry. Choosing which colors are the ideal palette for your marketing and advertising efforts is part aesthetic, part testing and part science—much more a part than you probably realize. The science of color marketing is what we’re going to explore today to help you communicate your messages most effectively. Why colors matter in marketing and advertising — Colors speak a language words just can’t replicate. That is, they communicate with us on an emotional level and are thus more effective at persuasion.

Drug Manufacturers Lean on Color

Bahamas WhatsApp Number List
Bahamas WhatsApp Number List

A bright, yellow medical packaging This eye-catching pharmaceutical display uses color to convey a sense of vibrancy and well-being. Design by Adwindesign. A product’s color can convince us that it tastes fresher than the same product with a different color. It can even make medication (and placebos!) feel more effective. Drug manufacturers lean on color associations to make sleeping pills blue and stimulants yellow and red because these are the colors consumers associate with their respective effects. Although this might sound like magic, there’s data to support it. 85 percent of consumers cite color as the primary reason for choosing which products to buy. Additionally, up to 90 percent of impulse decisions about products are based solely on the products’ colors.

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