How to Use Google Analytics

Although HTML and CSS are standardized “languages.  Slight differences in the way each browser interprets and render.  Elements can result in significantly different content displays. Problems often arise from the use of specific code, features recognized by one browser but not others.  Or older versions of browsers not recognizing new features added later. Fixing this problem is usually simple and quick.  But how can you be sure that these problems are the only ones? You can’t, unless you view the site in other browsers. Or you can speed things up and use Google Analytics. How to use Google Analytics to check for browser issues.  To check for potential browser issues, open the Audience tab in Google Analytics.

Audience reports contain everything about a website’s visitors, such as whether they are new or returning users, their interests, demographic information, and location. The most useful reports for improving your web design are the Technology and Mobile reports. You can find them under Audience → Technology and Audience → Mobile. Google Analytics to improve web design projects: Types of browsers The report that shows the types of browsers used by site visitors. Opening the report shows us the proportion of visitors who arrive at Niue B2B List the website using various browsers. Google Analytics to improve web design projects: Individual browser version report. When you click on the name of each browser, you can see how many visitors used different versions of the same browser. In the example above, we are looking at different versions of Chrome.

Improve Your Web Design Projects

You can analyze these reports to discover which browser (if any) is having issues that are preventing visitors from viewing your website correctly. The table below contains all the metrics we talked about earlier. By comparing them, you can quickly see any problematic browsers. Google Analytics to improve web design projects: possible browser problem The possible browser problem is highlighted in red. In this example, we found that Chrome 49.0.2623.112 had a significantly higher bounce rate. Visitors using this version of Chrome bounced 68 percent of the time without interacting with the site. If this was your client’s website, and a large enough proportion of your visitors were using this browser, then it might be worth investigating this issue. This particular example may not merit extensive investigation as it affects a small proportion of users, and will most likely resolve.


Itself in due course as more and more users update their browsers to the latest version. . This report is even more useful if you use the compare feature in Google Analytics. By clicking on it, you can see the difference in bounce rate between different browsers at a glance. Google Analytics to improve web design projects: comparison function Browser report showing compare function. Use of other technology reports Of course, this isn’t the only way you can use analytics to check for website design issues. Google Analytics has a few other tricks up its sleeve. With the same reports on browsers and the operating system, you can check how visitors using different screen resolutions behave. If it appears that visitors using a particular resolution behave differently than the average visitor, then there could be a problem displaying the site’s content on that screen. resolution.

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Checking your entire website for areas where screen resolution can make a difference is easy to do with Google Analytics’ Secondary Dimension feature. By selecting Screen Resolution as the primary dimension and Landing Page as the secondary dimension, you can create a report that shows how individual visitors behaved on each of your site’s landing pages at a given screen resolution, or by any of the other dimensions. the main dimensions available: browsers, OS, etc. Google Analytics to improve web design projects: Secondary dimensions Secondary dimensions help reveal more information. You may also be interested in: The Ultimate Secret to Increase Your Online Conversion Rate. 2. Site speed reports Site speed is considered one of the biggest impediments to a smooth user experience.

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