How to Develop an Effective Creative

Your next big idea could be the one that gets your business off the ground. It could be a feature that changes the way your customers do business or a service that makes their lives easier. Coming to that big idea, however, can be a struggle. And a single person can only see a scene from his singular perspective. That’s why it’s so important to borrow from the collective genius of your team, through brainstorming, and it’s essential to develop an effective creative brainstorming process to get there. This post will outline tips for preparing, facilitating, and following up on brainstorming sessions. Make the most of everyone’s time by creating a safe space to share wacky ideas that could become your next gold mine.

Why organize a creative brainstorm? The word “brainstorming” can elicit an emotional response in you. Perhaps you’ve sat through some incredibly helpful sessions that yielded spectacular results. He may have been forced into an incredibly Mexico B2B List pointless meeting that yielded spectacularly poor results. The make or break factor stems from an effective creative brainstorming process. “Brainstorming” as a term was first coined by an advertising executive named Alex Faickney Osborn in 1942, meaning “assaulting a creative problem and doing it as a command, with each attacker attacking the same target.” But the problem with traditional brainstorming is that it can easily lead to groupthink: everyone builds from one idea, rather than coming up with truly unique thoughts.

Why Organize a Creative Brainstorm?

It’s human nature to anchor yourself to ideas that are already in the air, rather than risk sharing something you came up with on your own. Developing an effective creative brainstorming process can prevent this. I interviewed Luc Lafontaine of Shopify, whose official title is Talent Development Builder, but who is more accurately a brainstorming wizard. He walked me through all the essentials of the brainstorming process and I’ll do the same for you with the ideas he shared. You may also be interested in: Increase the productivity of your design with these 6 little-known tips. Preparing to brainstorm brainstorming process – preparing for a brainstorm “You can do anything, but you can’t do everything,” Luc says of the brainstorming process. To make sure his session stays focused, he should start with a question.


What are you trying to solve specifically? Good examples of focused topics include: “How can we get people to take a specific action X?”, “What would lead to a higher conversion on client Y’s site?” or “How can we achieve result Z?” Here are three things to consider when planning and preparing for your next brainstorming session. 1. People The Facilitator : You need a strong leader who knows what he is doing. This should be a neutral party, and not the project manager (or “champion” as we call them at Shopify). This person may not be you, and he is fine.

Preparing to Brainstorm

A neutral third party will help extract and synthesize ideas in an unbiased manner. The Decision Maker – Will create a safe space where all ideas are equal and welcome, but at the end of the day, it may not be a democratic decision as to which idea(s) will win. Determine in advance who will have the final say on the next steps. This is usually the Project Manager. Stakeholders – Remember the trifecta of UX, engineering, and product, and make sure you have a representative from each discipline (where applicable). Other stakeholders might include someone from Marketing, Data, Content Strategy, or Account Management. Each attendee must be an expert in their respective field. The Naysayer : This one is counterintuitive but important. “Who do you think is going to be more pissed off?

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