How to Choose the Right a/b Testing

As you will learn, not every store is ready for one. If the answer is yes, then part two of this series will show you how to make sure you’re using A/B testing for the right reasons and to get the right results. But first, let’s dive into what you need to consider before tackling powerful A/B testing. Theory doesn’t always work as it should in real life (that’s why it’s just theory) It all depends on the context. What works for others may not work for you and your client. This applies to everything, even the most well-known and seemingly indisputable usability and design practices. Every business is different and every customer is different: target audience, traffic sources, devices, purchase attempts, purchase cycles, objections, fears, prices, etc.

Also, times change. People learn new technologies and adopt new behaviors: nothing stands still. What works today may not work tomorrow and vice versa. This does not mean that best practices never work. They do, and they’re a good Bulgaria B2B List starting point, but they’re just a guide, not a proven and guaranteed method of increasing revenue and conversions. What this means is that relying solely on best practices and being sure you know what works best, even if you are an expert with years of experience, is simply not a reliable test and optimization strategy: you will be proven wrong. Bad A/B Testing Causes Big Loss for Ecommerce A/B testing is widely misunderstood and very complex.

Strategy for Your Customers

It’s one of those things that seems easy on the surface (you may feel like you know how to do it after reading a blog post), but is really hard to master. It can take years of learning and practice. According to research by Qubit, poor and misused A/B testing is costing online retailers up to $13 billion per year. It’s not just that victories are hard to come by; there are also many pitfalls that lead to misleading and invalid results. You might see that your variation is winning, so you get excited and implement it, only to find that nothing changes or even gets worse. More often, you’ll just get inconclusive results, no difference (which doesn’t necessarily mean there really isn’t a difference).


It is quite common to get imaginary results. This is also the reason why many case studies are probably inaccurate. This might discourage you from A/B testing, but keep in mind that it’s really the only valid method of measuring the economic impact of a change and making sure your work actually adds monetary value to your customer. The largest e-commerce companies, such as Amazon and, spend a tremendous amount of resources on testing and optimization (Amazon spent $6.5 billion on its testing and optimization capacity). And how can you improve if you don’t know if your ideas work in real life? Errors and real feedback allow us to improve. what you need to know What makes A/B testing complex is that it’s not just about variables.

The Types of Online Experiments

it also requires certain prerequisites and a fair amount of technical knowledge.  To be able to get valid results, not to mention a structured approach to ensure profits ( more on that in part 2). Now, let’s look at the main things.  You need to know to ensure the validity of your results (and avoid invalid and inconclusive results). Need a healthy number of visitors (large enough sample size) a/b test.  Visitors Let’s say your customers have an average eCommerce conversion rate of two percent. The percentage of traffic that converts to customers). You have an idea that you want to test, and you think it could improve your conversion rate by at least five percent. This is called the minimal detectable effect. To reach statistical significance (an important indicator that the result is not random),

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