It is a mistake that many agencies and freelancers make; become too dependent on a single customer. I don’t blame you for getting into a situation of over-reliance: when you have a good client and need more help, it can seem like a win-win. You get reliable business and predictable cash flow. They get a partner who they feel understands their business and does a great job. But if your relationship grows to the point of becoming too dependent on a single customer, you’re putting your business at risk. If you get more than 20 percent of your business from a single customer, you have a customer concentration problem. You need the money, but then you feel like you have to cater to their every whim. If a big client fires you, you have to struggle, while covering payroll with reduced income.
Having many small clients is also a problem. It’s frustrating to constantly receive sales inquiries from potential customers. who don’t have the budget to pay for your help. Regardless of whether you are currently struggling with client concentration or simply need more Turkey Email List clients, this article will walk you through how to get more dream clients. Dream clients are the ones who are great to work with, they can pay for your agency services and put you on amazing projects. So how do you become the best fit for your dream clients? And how do you get enough dream clients to secure a profitable business? I’ll review three marketing strategies to maximize profits and minimize stress by attracting high-quality, high-budget leads: Catch the attention of your dream clients by specializing.
Like Moths to a Flame
Use free samples to get customers to pay for personalized help, also known as content marketing. Post your prices to pre-qualify sales leads so you ONLY get calls from the right size customers. Get their attention: specialization makes you an expert Specializing means concentrating on one area exclusively, usually by industry vertical (eg, garden retailers) or functional area (eg, web design). You can think of this as going deeper rather than broad in your field. For example, I have specialized to focus solely on digital agencies, which translates into a greater familiarity with the business structure and the problems they face. In other words, if you cater exclusively to e-commerce businesses, you’ll begin to understand the intricacies of working with online retailers, and you’ll be able to start working with new customers.
It eliminates the time it takes to get up to speed on industry regulations, common issues they run into, or special requests they are likely to make. That creates some real benefits for your customers. As a result, specializing in a particular industry makes it easier to attract the clients you want. You can go even deeper into specific areas of e-commerce, like B2B or B2C, or even a narrower niche than that. When looking for a doctor to perform heart surgery, you want a cardiac surgeon, not a general practitioner. Narrowing down your niche makes you an expert and inspires confidence in your customers. Once you have a clear niche, make sure your marketing is consistent within that niche. Don’t just think about marketing and branding; think about marketing and branding within your niche.
Get Their Attention Specialization
And think about the needs of your audience, not just your own. When you can make your target audience feel like you understand them and their business, and that you’re right for them and their needs, they won’t be as price sensitive. They’re also going to trust you more, which means they’re more likely to take your advice. In general, that tends to lead to clients who are much more pleasant to work with. You may also be interested in: The Counterintuitive Approach to Landing Your First Client Give away knowledge to convince customers to pay you Attract Your Dream Clients: Notepad Imagine this: you are a business owner and you are preparing to buy new office furniture. One of your employees asks if you plan to buy ergonomic chairs. When he looks at some online, he’s not sure they’re worth it, so he does a Google search.