Highlight the Value Proposition

How can you immediately display the most value possible so that visitors stick around and buy something? Consider a catchy headline in clear, readable text, and subtext that underscores a clear value proposition. When writing them, keep in mind the key differentiating factor of your client. What makes your company special and your products worth buying? Supported with compelling images, this could be the key to launching leads down the sales funnel. Don’t forget that value comes in different shapes, sizes, and offerings. Highlight free shipping, discounts, and referral programs with an eye-catching call to action. Here are 6 other tips for writing effective web copy that highlights your client’s brand differentiators and converts visitors. The Dropbox home page is a great example of the value of immediate communication:

Access all your files from anywhere, on any device, and share them with anyone.” Ecommerce Site Conversions Design – Dropbox You may also be interested in: Building a Brand: How to Create a Lasting Impression for Your Customers 2. Incorporate visual Palau Email List hierarchy The web is undoubtedly a very visual medium. And with so much competing for a user’s attention, it’s important to organize and prioritize content to communicate your customer’s message; in other words, incorporate a strong visual hierarchy . A key design principle, visual hierarchy tells the visitor’s eyes where to look first and how to navigate your design.

Incorporate Visual Hierarchy

Make the site as easy to navigate as possible and use Fitt’s law , which states that the larger an object is, the more likely it is to draw attention to it and the more likely a user is to click on it. Pretty simple, right? With this law in mind, use large graphics and text to communicate important information, and make them clickable! Consider bold colors to display priority links that can help guide visitors down the sales funnel. 3. Simplify navigation Don’t you think navigation is important? Consider that studies have shown that 94% of a user’s first impressions have to do with visual appeal and navigation. Websites need intuitive navigation that feels like second nature to visitors, so keep things simple. Don’t offer an overwhelming number of options, instead consider carefully how you want to organize.

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your content and divide your navigation into subcategories. Reduce the number of clicks it takes for a user to get where they want to go, group similar pages into a single navigation element, and combine similar pages into a single page. Also, consider which pages are most important to both you and your visitors, and make sure they stand out prominently. Remember, you don’t need to reinvent the wheel. Take a look at what successful competitors in the space are doing; that could be a great indicator of what your client’s visitors expect from site navigation. Herschel’s collections home page offers its users a horizontal navigation menu at the top of its page that uses visual cues for individual product collections.

Implement Relevant Product Filters

while also including a side navigation bar to filter results based on variants such as color , price and features. Designing an Ecommerce Site That Converts: Herschel’s Simple Navigation Menu 4. Optimize for search There are two types of people who visit e-commerce sites: those who know what they want and those who don’t. For those who do, it’s important to create an effortless search experience. How can you get the customer to the product they are looking for in the fewest number of steps? Making the search bar visible is a strategic first step in achieving that goal. If your site has a large product offering, highlighting the search bar can effectively draw a motivated user toward the ultimate goal: a purchase. Another thing to keep in mind is the importance of keyword-rich product names and descriptions.

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