Know your client’s users It wasn’t the first time LoyaltyLion had integrated their app with an eCommerce store of this size or with so many users. “The difference is how engaged and active The Chivery’s customer base is,” Casey explained. 6 Ways to Prepare for a Customer’s Online Traffic Spike: Users Now, when LoyaltyLion meets with merchants, they ask key questions about the types of users that customers have . Casey suggests not only asking the number of concurrent users on a merchant’s ecommerce store, but also how many visitors they typically have to their site at different times. “How many visitors do you have on your website when you run an average marketing campaign?
When do they run a successful marketing campaign? And when they run a monstrously successful marketing campaign? he said. That gives you an idea of a merchant’s scale and commitment, which can help you determine what it takes to run your business Reunion Email Lists and online activity. “We took a very safe approach in dealing with The Chivery, which was essentially, ‘Okay, they’re massive, what’s 10x massive?’ And we made sure that we could handle that in the future.” 2. Consider additional costs Working with larger stores that have higher volume means app developers need to consider higher server costs. “App companies need to keep in mind that every time their app is used,
Isolate Large and Small Clients
it costs money, and I mean tens of thousands of dollars a year.” Casey explained. “The biggest stores have huge spikes. You may have a daily average of 1.3 million with a x3 spike. The application needs to scale. It shouldn’t slow down the site either.” Casey explains that companies need to weigh the cost against the benefit and see if it’s something they want to be able to stand behind. LoyaltyLion does a lot of data processing to provide analytics to stores, which means they need a strong, scalable foundation. “This is something you need to plan for from the start, from database design to how you host your solution,” he added. 3. Set a release period This may seem obvious.
but it’s something Casey and Clark say is easy to miss. Make sure you have open communication with your clients and if a specific time is too hard to pin down, ask them to give you a window of time to launch. Not only will this help you prepare your application for any online spikes, but it will also give you time to schedule additional staff, if needed. LoyaltyLion says that every time a customer gets ready to launch, they expand all of their services to more than is necessary, just to make sure that if something goes wrong, they have all hands on deck. “Basically, this guarantees that we’ll be able to weather a storm, no matter how big it is,” Clark explained. And it’s not just about being reactive; it’s also about being proactive.
Set a Release Period
After a cast, Clark scans user levels to see if and where his team maxed out. “That gives you a very good indicator going forward of what a really big spike from that store looks like, and then you can compare it to all the potential big spikes from other stores. You can then use that comparison with strategies for other high-traffic periods, like Black Friday. That worked out really well for us,” Clark added. 4. Support, support, support 6 Ways to Prepare for a Client Online Launch: Slack From onboarding to launching the loyalty program, LoyaltyLion customers have direct access to the company through a Slack channel set up by Clark and Casey.