Develop Each Module
If you want to learn more about building Shopify themes, sign up for Gavin Ballard’s SkillShare course: Advanced Shopify Theme Development. Here, Gavin shares the best practices we shared in this article, as well as other tips and tricks for establishing a well-structured theme creation workflow. What are some of the best practices you use in your development process? Let us know in the comments below! Unless otherwise stated, I will begin using this testimonial in my marketing on [Date]. [Testimonial] Thanks, [Your name] The ‘Unless otherwise noted’ tactic is aggressive and I recommend it with caution. This tactic can have the unintended effect of biasing a customer against you, or being seen as too pushy. However, if the value of a testimonial from this client is high enough and authorized through your contract or employment agreement, this is a tactic you can use to move the conversation forward.
How do you get the best testimonial possible, focused on results? Testimonials are ideally part of a conversation between you and the customer. You ask the client for a testimonial. Share specific questions that the customer can answer to generate a high-value testimonial. The client answers the questions and shares a draft testimonial with you. You review the draft client testimonial and note any opportunities. To make the testimonial more specific, highlight quantitative results. Or defeat a potential objection. Share your feedback with the customer, point out why you’re requesting a change. And share a revised draft of the testimonial with them. Together, the two of you iterate on the testimonial. Finding a happy medium that reflects the customer’s experience working with you.
Do a Design Review Bug
If you’re working with a client on a testimonial and. You don’t touch on a specific aspect of your work together. Mention it and suggest a way to include that aspect of your work in your endorsement. The client may not have realized the importance of a specific feature of your work together. Or even how you can highlight it in your testimonial. By turning the writing process into a conversation between you and your client. You’ll be able to maximize the impact your testimonial has on your business. Is it ever too late to request a testimonial from a previous client? Most of the time, it is not. If you can demonstrate the quantitative or qualitative results you got from working with a client, it’s worth following up.