Now, what if you’re shopping and pick up an item, but can’t find a price tag? Sometimes, maybe, you put it in your cart and ask the cashier to check the price for you, but most people would consider returning it. After all, why go to all that extra effort? Frank Lloyd Wright once complained that after he became famous as an architect, “normal” people did not approach him with design commissions; they assumed they could never afford his help, which was not entirely true. He could have solved this problem by posting his prices…and so can you. Posting your prices on your website can help customers determine for themselves if they can afford it. A range is fine – you want to share a general idea of where your prices start.
If your price point isn’t clear, potential customers won’t have a point of reference, which means they’ll have to guess. If they guess your price is lower than it is, you’ll be wasting your time, and theirs, to clarify. And sometimes it will make the clients of your dreams pass you by. What if your posted prices scare off the customer of your dreams? I’d say they weren’t really your Trinidad and Tobago Email List dream client if they didn’t want to pay you a fair price for the job. When you are clear and direct with your prices, there will be no surprises after you have spent an hour of your time with a potential client. Post your prices to discourage any customers who can’t pay your rates, early on. For example, one of my clients is a mobile app developer.
With Published Prices
They were being bombarded with leads, but a lot of those leads were just people who wanted to “partner” on an app. Essentially, they wanted my client to build the app for free, with a small chance of making a profit, if the app worked well. But that wasn’t always obvious from their initial email, so their sales people would spend time researching the company and contacting the customer, only to discover they didn’t have a quote. So they updated their landing page to say that apps typically cost between $5,000 and $15,000. The results? The bad leads disappeared overnight. Should you offer packages? You can’t walk past a McDonald’s drive-thru without being asked if you’d like fries and a drink with your meal.
That’s because the extra sales add up to a big deal. While packaging services aren’t right for every agency, you should consider whether it’s right for you and your clients. For example, someone who needs web development for an eCommerce site probably needs product descriptions. You could partner with a copywriter and offer packaged product descriptions. However, you’ll want to consider a number of things when making this decision, including the type of agency pricing model your company uses. If you offer a service where the price can differ greatly, depending on the specifics of the project, a package may not be the best fit for you. You may also be interested in: Guide to pricing strategies for web designers What’s on your agency marketing checklist?
Should You Offer Packages?
Whether you’re struggling to walk away from a customer. Who’s too much for your business, or just trying to increase. The quantity and quality of leads you attract, these tips can help. Spend some time determining your specialty, establishing yourself as a thought leader with content marketing, and posting your prices proudly, and before long, your dream customers will be drawn to you like a moth to a flame. What else do you do to keep your portfolio full of your ideal clients? Tell us in the comments section below! template icon Finding Clients: Building a Strong Portfolio Website Get your free copy of Finding Clients: Building a Strong Portfolio Website delivered to your inbox.For the Shopify app development community, 2016 was a great year.