Drive engagement with gamification Earning trust by offering a personalized customer experience is increasingly achieved, in part, by making the checkout process more fun, interactive, and conducive to people spending their time online. It’s an increasingly popular trend to mix a bit of play with work to gamify the customer experience. Working with clothing clients: Modcloth Modcloth clothing ecommerce stores gamified which designs to run. When Modcloth was faced with the challenge of choosing which clothing designs to run, they outsourced this decision-making process to their clients by allowing visitors to vote and comment on the clothing they most admired. “Sometimes there are designs that we absolutely love, but the designer can only put them into production if they make a large quantity,” explains Modcloth’s Turi Fesler.
“As a small company, it’s hard for us to make these large inventory commitments without knowing if they’ll love the designs as much as we do. It’s a bit like mind reading. That’s why we ask you, the customer, to be a virtual shopper and tell us what items you love. ” By giving visitors the option to vote on product pages, Modcloth was able to mitigate the risk of meeting production minimums. Interestingly, the clothing company Oman B2B List found that giving customers the ability to comment on designs drove more customer engagement. After a fixed period, voting was closed and the most popular products, which already had a proven market, were produced and put on sale. Adding voting functionality to your customer’s store will make the shopping experience interactive for customers.
Think Outside the Box Gaming World
You may also be interested in: 6 Examples of Retail Gamification to Drive Engagement and Sales. 3. Think outside the box with the gaming world Imagine having a million eCommerce stores across the web and physical world. Imagine also creating a frictionless shopping experience anywhere there’s a screen. In fact, it’s now possible, with the introduction of Shopify’s Custom Storefront Development Kit. To create unique shopping experiences on virtually any interface. Using it will not only improve the customer experience by reducing. The number of clicks to make a purchase. But you can also embed purchase buttons almost anywhere, including within apps and games. Now your customers can target gamers. With offers related to their interests, on all devices.
As players customize a character they play online. You can use the Unity SDK to create a link between the clothes a character wears and a store. That stores a real-life version of those clothes. Game developers are already selling products. Through online stores that are associated with their game site. But now developers can embed stores that sell real-world. Items for real-world currency directly into their games. Similarly, using the Android Buy SDK. You can set up flash sales on products related to a specific app to attract a particular audience to your customers’ store. Working with clothing customers: Alto’s Adventure Alto’s Adventure sells. Branded t-shirts and character-themed merchandise within the mobile game.
Recommended Apps for Apparel Customers
As an example, the mobile game Alto’s Adventure uses the Unity Buy SDK to sell branded t-shirts and character-themed merchandise. With this SDK, Alto’s Adventure was able to make the shopping experience feel like an authentic part of the game universe, with little development effort. Players can now purchase exclusive t-shirts when certain achievements. Directly from within the game. You may also in: Custom Storefronts: Building Commerce Anywhere. Recommended Apps for Apparel Customers Sometimes. It may be necessary to advise your customers to use apps to achieve the functionality. They need when setting up or scaling their apparel business. Using apps can also reduce the cost of building a custom solution from scratch. Or helping your customers import and ship products from logistics companies.