Discover Issues With Browser or Device

Be sure to check different browsers, devices, and other technical data about your visitors. Please note that what is reported here is the average session length, so you may notice that some user groups have longer sessions and others have shorter ones. If you’re measuring engagement, you’ll probably want a longer session. If, on the other hand, the page is supposed to get visitors to click on some CTA, a longer session duration may indicate that visitors are confused and can’t find the CTA. This is another possible design issue that you might want to check. Here is an example: Google Analytics to improve web design projects: Session duration You can use session duration in combination with secondary dimension settings to discover less engaged groups of visitors.

As you can see, in this example, I’ve taken the landing page report and drilled down into an individual page report. By selecting a secondary dimension to show me which browsers my visitors were using, I saw how this page worked per browser. You can use different secondary dimensions, such as devices (mobile, desktop, or tablet), operating systems, or screen resolutions. If you notice lower visitor engagement, you New Caledonia B2B List can easily check if this is a result of some design element or an unrelated issue. Bonus: Two Tips to Help Designers Go Beyond Analytics. These tips aren’t strictly related to analytics and tracking.  But they are good strategies to keep in mind when working with Google Analytics on client builds.

How to Use Google Analytics to Check

Talk to your client about setting up surveys and polls.  To find out what’s not working on the existing website and what needs to be improved. Although you can find ways to improve almost any website.  Just by looking at raw analytics data, sometimes you’ll find that you need to know more. If this is the case, you can always do one thing: ask the visitors themselves. By creating a survey and asking them a series of questions. You can get a clear idea of ​​what poses the biggest problems to the people who matter most: website visitors. If you take the right survey and ask the right questions, your job will be much easier. TIP #2: A/B test your designs so you don’t make terrible mistakes that can result in lost revenue.


Invariably, you will run into a situation where there is no single potential solution to a problem that you have discovered. If you can’t decide between two solutions, why not do a split test? Split testing (also known as A/B testing) tools like Optimizely, Visual Web Optimizer, and Google Optimize help you test the effectiveness of design, development, and copy changes. (Google Optimize is free, easy to set up, and works great with Google Analytics.) The idea behind performing an A/B test is to compare different versions of the same design and, using exact measurements, determine which of them performs better. When you set up an A/B test, it will split the traffic equally between the two layout solutions.

Use of Other Technology Reports

Ideally, it will be clear which version website visitors prefer. Once visitors have their say, roll out the best-performing variation permanently. While the mechanics of A/B testing are beyond the scope of this article. I wanted to educate you on potential tools that can protect.  You from making costly design mistakes early on. A/B testing usually requires a lot of research to get right. But testing offers an ideal opportunity to validate the basic ideas behind a redesign. You may also be interested in: How to conduct research that drives A/B testing. The quick summary Let’s recap: Google Analytics and other similar tools.  Such as Adobe or KISSmetrics are often perceived. As purely quantitative sources of information. However, you can use analytics to get an idea of ​​where the website has design problems and what could be improved design-wise.

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