Create an Environment of Trust

This makes it easier for the search function to find relevant products. To help you get started, check out our beginner’s guide to keyword research for eCommerce . Search on the Patagonia site is highly functional, but also engaging, as it greets users with the simple question “What are you looking for?” This encourages visitors to use the search bar instead of randomly looking through the navigation menus. Designing an ecommerce site that converts: Patagonia You may also be interested in: Understanding SEO: An excerpt from Shopify Empire 5. Implement Relevant Product Filters Since many visitors only have a vague idea of ​​what they want to buy, your client’s e-commerce site should use relevant product filters to help visitors zero in on the items that fit their needs.

Surprisingly, 42 percent of e-commerce sites do not use category-specific filters , even for their main product categories. When adding filters, think about which criteria are most important to buyers. You may want to create filters for variables like: Prices Materials Palestinian Territories Email Lists brands Sizes You can take advantage of this added functionality by placing filters in prominent positions or presenting them after a shopper visits a category page. However, keep in mind that if the filters are not clearly visible, they will not add any value. Clothing sites like H&M are great examples of e-commerce stores that effectively use product filters like style, age, and price to help users easily discover the perfect product for their needs and budget. Ecommerce Site Design That Converts: H&M 6. Make the checkout process easy.

Make the Checkout Process Easy

The world of e-commerce is plagued by shopping cart abandonments: a staggering 69% of online shoppers fail to complete their transactions . Although many different factors can lead to this, sites can benefit from keeping the checkout process as simple as possible. Reduce the risk of shopping cart abandonment by following a few simple rules: Eliminate distractions from checkout pages. Keep a clean design that keeps the focus on the payment task at hand. Break things down into multiple steps so customers can focus on one step at a time. Let shoppers check out as guests instead of forcing them to sign up. If your customer’s site uses a multi-step checkout procedure, let them know about the process by simply telling them what step .

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they are in (e.g. “Step One of Three”) or by providing a visual map showing where they are in the process. the payment process. process. While Beardbrand’s cart looks simple, it is very effective at keeping the user focused on the task at hand, as all other navigation menus and opportunities to exit the page have been removed. In addition, it also presents a flowchart that shows the payment phase in which the user is currently. Designing an Ecommerce Site That Converts – Beard Brand 7. Create an environment of trust Few things are more important than creating a credible environment that visitors can trust . Considering that cybercrime can account for up to $400 billion in financial losses worldwide,

Personalize the Customer Experience

buyers have good reason to be concerned. Including trust flags throughout your client’s website will help combat fears of scams and malware. Be sure to include: Positive testimonials from other buyers, which shows the confidence of other consumers. Mentions of your client’s business in the press. For well-known media, be sure to include your logo. The faces behind the brand. Encourage customers to include a message from the president or photos of staff. This shows that your customer is a real human being working in a real office.  Giving users more confidence that the website is a legitimate company. Numbers that show how many successful transactions have been made.

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