To say that I would have experience in online lingerie retailing is absolutely mental. 7 lessons for 7 years In the midst of a massive rebranding for their company website. Alex and Piers have entered a period of reflection. On their seven years of experience. In that time, they worked on 300 Shopify-specific websites. Saw their revenue triple year over year, and grew their team to 15 employees. E-commerce business: 15 employees Below, Alex outlines the top seven pieces of advice the team has after seven years of successes, challenges, and yes, even some failures. 1. Find a niche For We Make Websites, it was obvious in 2012 that e-commerce clients valued their services more than regular clients.
who had big expenses like lawyers, but saw building a website as a necessary cost with very little value. “E-commerce brands know that if they spend money on conversion optimization, a new design or a new platform, they will see the return directly and Netherlands Email List can measure it.” Focusing on a niche helps you: Stand out in the market when you are a small business Simplify operations, hiring and sales. Be a specialist instead of trying to be good at everything. Find the overlap between what you’re good at (or could be good at) and what people value. Find the overlap between what you’re good at (or could be good at) and what people value. Your niche needs to be so strong that it puts off most people, Alex explains.
Create an Audience
But people who are interested in what you do will know that they have found the right person. Over time, We Make Websites eventually narrowed down further to building only Shopify websites. “Anyone who wants to use another platform knows immediately that we are not for them,” says Alex. “But those who are considering Shopify are much more likely to make an inquiry than if we just marketed ourselves as generic web designers.” You may also be interested in: Why should you specialize in e-commerce? 2. Focus on growth Agency founders need to focus on growth. What this means is: Focus on marketing and recruiting Trying to stay away from tools Pass on your expertise and nurture a team Planning for growth.
You have to be working on the business, rather than in it,” explains Alex. You have to be working in the business, instead of in it. Don’t spend all your time on daily operations. Sure, you can deliver great work, but if you’re not looking at the big picture, you’re not making progress or improving your company. While part of Alex’s job includes the usual 24/7 emails , day-to-day operations, and dealing with issues as they arise , senior management and organization are also a regular priority. That includes things like hiring and motivating teams, and making sure they have the context and motivation to do their jobs.
7 Lessons for 7 Years
Your business can’t be you,” he says. “There are so many small businesses struggling because the business is the person, and that’s not what we want to be. We want to build something that stands on its own.” The focus always returns to how you spend your time. Eliminate things that don’t matter, like unnecessary meetings and trivial tasks. Alex says to think about where you want to be in three years and for him to use your goals as a filter to prioritize daily tasks. template icon Growth Volume 3: Building a Profitable Web Design Business Get your free copy of Grow Volume 3: Building a Profitable Web Design Business delivered to your inbox.