Just as the Three Wise Men brought three gifts big Big Benefits Email Market the King of Advertising also offers us three great benefits for our businesses. It’s clear that no other medium is as powerful as email marketing. There are many benefits we can achieve by running email campaigns ; however, there are three important advantages that make this advertising medium formidable.
The first advantage is that email marketing is capable of segmentation
Not all of your customers have the same tastes, interests, and hobbies. That’s why it’s so important to create tailored email campaigns that are segmented r&d directors email lists according to the appropriate target audience.
The second advantage is that thanks to Email Marketing you can create advertising campaigns with minimal economic cost and be able to reach a large number of users. Cheap and effective , as the popular saying goes: “Short and sweet, twice as good.”
And as a final benefit, email marketing gives you the ability to measure its effectiveness immediately. When you run email campaigns, your results are immediate and in real time, allowing you to make changes and even choosing a balanced approach improve your campaign at that precise moment. In addition, it allows you to observe the evolution of your campaigns with maximum detail (who opened, who clicked, where they clicked, etc.).
6 Golden Rules for Your Email Marketing Subject Line
There are several factors we must consider if we want to create a successful email marketing campaign; however, today we will whatsapp data focus on just one: the subject line, one of the factors that will determine both opening and deliverability.
When talking about the subject line in Email Marketing, we must take into account the 6 golden rules:
1. The subject line should be brief and can never exceed 7 words, otherwise the recipient will lose part of the information. As the popular saying goes: good and short, twice as good.
2. It must be a question that arouses curiosity . It must generate some interest so that the user feels attracted to open your email, among all those they have in their inbox.
3. Personalization . Thanks to the information we have about the user, we must use variables to personalize the email. So we can use the customer’s name; or use geographic location variables. These are really useful tools for the subject line.