And remarkable experience if done correctly (learn how to plan these techniques correctly in our articles on prototyping and rapid development). ). prototyping, or check out some great prototyping tools). They help designers grab a user’s attention and direct them towards the intended conversion goal. Not to mention that these techniques are also quite trendy. For each technique, I’ll explain why they work and how you can use them in your own design projects. For more inspiration, check out our roundup of what makes a strong web design portfolio, or learn how to create an effective design brief to keep your project on track. You may also be interested in: 17 web design trends to watch in 2017 1. Duotones It’s hard to find a design technique that’s more fun to play with than color.
Vibrant colors are the latest design trend, and the duotone effect is a particularly attractive design technique. The duotone technique comes from the printing presses; Two-tone prints are made in two shades of the same color, or with black and a dye. The technique that was once a printing staple has found a new life online. 4 Trendy Visual Design Techniques: Red Duotone The Norway Email List duotone effect, made popular by Spotify, emphasizes a gradient as the main design element. Profits Different tones can help distinguish content. Duotone is visually stimulating, especially useful for minimal sites. Duotones look great on both desktop and mobile screens. 4 Trendy Visual Design Techniques: Green Duotone While duotone effects lend themselves to large desktop images, they can also work on smaller mobile screens.
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Credits: Ognjen Divljak Better practices Use duotone to create a dominant image. Select high-quality single photos with a single clear subject. Busy photos with a lot of detail can be darkened. Choose colors that reflect the mood of the photo. Note that different colors evoke different emotions. Use the duotone as an accent. While duotone effects lend themselves to large images, they can work in smaller venues as well. Consider a duotone accent for secondary images or for specific types of content. 4 Fashion Visual Design Techniques: Duotone Collage The duotone effect gives a strong visual impact and brightens up the modular design. Image credits: Year in Review by Atomic.io. How to create the duotone effect Duotone is quite easy to create: all you need is your existing image in Adobe Photoshop and a two-color gradient.
If you design a website and want to create a duotone effect for your image, you can do so without modifying the existing image. Simply use Colofilter.css to apply the effect in the CSS code. 4 Trendy Visual Design Techniques: Duotone Coding How to use duotone A duotone color overlay can help flatten color variations in an image so that text can be placed using a single color almost anywhere in the image and still be legible. 4 Visual Fashion Design Techniques: Holm Marcher Duotone Holm Marcher & Co. uses a blue and coral duotone that creates a highly legible background for the letters. Summary Duotone can bring an image to life and help visually engage users. This effect also works as a great underlay that enlivens the content while gently bringing out the beauty of the image.
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Last but not least, creating a duotone is fun and the end result almost always looks custom. What it will be, dramatic, impressive or serene, depends on the preferred colors and the creative imagination of the designer. 2. Images of heroes Full-width images, above scrolling, are one of the hottest trends in website design. Generally speaking, these oversized style images are photos that relate directly to the content of the site. But heroic images are more than just decoration, they are a powerful tool that can help you communicate and differentiate your product. 4 trendy visual design techniques: Macbook pro hero Images speak louder than words and make the experience faster. Profits Help engage the user – Large images draw the user in immediately.