Once you have a testimonial, then what? How can you get the most impact and value from it? Here are some suggestions for places where you can use your testimonial to maximize its impact. 1. Marketing materials Use their testimonials in your marketing materials. Creating a brochure to give to potential clients? Are you working on a mailer for your business? Are you designing an ad for a magazine or for Facebook? Try to integrate your testimonial into these to add a great element of social proof or to defeat a common objection people have to your service. 2. Sales pages If you write sales pages for your services, you can integrate your testimonials directly into the sales pages. Using your testimonials on these pages communicates to prospects, “Hey, this is a service I can trust, used and recommended by people like me.”
There are a number of consultants who do this extremely well: Kurt Elster’s Website Rescues beautifully integrates testimonials into the sales page, highlighting who is the ideal client for this service and the results a client can expect. Draft: Review by Nick Disabato features testimonials from previous satisfied customers, highlighting their experience with their A/B testing Zimbabwe Email Lists service for eCommerce stores and SaaS companies. Master Facebook Marketing, a weekly video series on how to master Facebook marketing from Mojca Mars. Uses testimonials to highlight the results. She has helped deliver to clients including me! a service that allows you to create a beautiful book, document or report for your Markdown by Jeremy Green clients, uses testimonials to help communicate.
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who is the ideal client for Remarq’s services (a consultant or a professional blogger). , and the benefit a customer will experience if they use the service. By integrating testimonials into your sales page, you can better highlight who your ideal customer is, the trigger for someone to want to work with you, the results your service provides, and the benefits customers have experienced. Therefore, Proposals You should also use their testimonials in proposals. When you’re writing a proposal, you can embed testimonials into the content to serve as an element of social proof or to remove objections. Let’s say you’re writing a proposal and you offer your client a ‘yes’ choice between three different options. On the page where you list prices, you can include a testimonial that highlights the return on investment a customer experienced from working with you.
By taking this opportunity to highlight another customer’s return, you can defeat a potential objection (“They cost too much!”), just when the customer first thinks about it. Similarly, if you are offering your customer a choice between several options in a proposal. And want to direct them to a particular option. You can include a testimonial on the options page that highlights another customer’s experience with a particular option. 4. Private conversations Use testimonials when having a conversation with a prospect. Sometimes a customer raises an objection in a face-to-face meeting, on a call, or via email. In those cases, if you have a testimonial that addresses that objection, you can strengthen your response by sharing an experience from another customer that addresses that concern.
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Let’s say you’re in a conversation with a potential client, and you mention that you’ve worked with consultants before, but found them to be slow and unresponsive. If you have testimony that specifically addresses and counters this objection, you may include the testimony in your response. What are your next steps? I’ve talked a lot about how to use testimonials in your work, but action is always more valuable than theory. You need to take a specific plan of action to get high-quality and valuable testimonials. Therefore, From your customers for your business. Here is a specific action plan, a roadmap. That you can follow to get valuable, high-quality testimonials from your customers that will help your business. 1. Make a list of all the clients you have worked with in the last three months. Simply type in your company name to get started.