Some time ago, the terms ‘digital native’ and ‘digital immigrant’ were coined . The first refers to those who were born between the Costa Rica WhatsApp Number List, in the 20th century, that is, after the start of digital technology. The second term classifies those of us who were born before that decade and have had the need to get involved in the digital process. Based on these criteria, many think that a Community Manager should belong to the first group, ideally. But logic tells us otherwise. Moreover, I dare to say that an adult Community Manager can probably be more efficient than a young person. Reasons? At least five. Capacity for emotional adaptation. A person over 40 years of age not only has his life resolved.
The Second Term Classifies Those of Us
Therefore there is no anxiety. What you need to Costa Rica WhatsApp Number List learn will take even less time than a young person because, consciously or unconsciously, you will make use of certain previously known methodologies to achieve it. Patience. One of the characteristics that are essential for a CM is patience. Usually, people start to behave civilly on social networks, but if there is a troll or just an angry customer, developing this feature will be very useful. Older people have learned to be patient, in general. Rhythm. The fact of using social networks in our marketing strategies does not mean that everything has to be “a thousand”. In fact, the communities respect the times, because they are aware that the CM is not the company, although he does represent it.
The Characteristics That Are Essential for a Cm
We agree that “what life does not give Costa Rica WhatsApp Number List, Salamanca does not lend”, but agreeing that we are referring to an adult who has shown certain criteria in his previous jobs and has a series of social tools that interest us, It is highly probable that he has developed this aspect more than many young people. Life experience . This aspect is responsible for all the previous ones, without a doubt. As much as we believe, when we are young, that we know everything, it is not so. Life experience is an aspect that enriches a community because it goes beyond the practical. An adult can establish closer relationships with customers, because her experience will indicate how to do it with each of the followers.
To do this, he will change the language, the codes, the forms and whatever is necessary and he will do it with less effort, because he has been practicing this chameleon game for a lifetime, but he will not be dishonest for that. Only he will adapt to the requirements of the role, more easily. The foregoing does not mean that young people are not suitable for the position. In fact, they are at the top of it and it is therefore important that they recognize those who can bring their own skills to enhance any Social Media team.