You want to know that someone is good at their craft, and the best way to know is to hear other people say they are good. But there is a problem with most testimonials. They are from “nobody”. Anyone can leave a review on Google/Yelp/TripAdvisor. If you trust those testimonials, you’re forcing your customers to trust the opinion of strangers who don’t have credentials. What does this mean? Let’s look at two different testimonials: Testimony A “Shopify is the best eCommerce solution I’ve ever used. It’s easy to use, makes me more money, and can be easily customized with any design you want.” — Carlos N, New York Testimony B “Shopify is the best eCommerce solution I’ve ever used. It’s easy to use, makes me more money, and can be easily customized with any design you want.
Charles Ngo, 7-figure affiliate marketer, speaker and blogger at CharlesNgo.com See the difference? Exactly the same testimony, but they are from different people. One of them is from a random guy from New York named Charles N. No one Ireland B2B List cares what some random guy named Charles N thinks of Shopify. No one cares what some random guy named Charles N thinks of Shopify. It could easily be made up: there is no “proof” that it is real. But the second testimony? It shows that a guy named Charles Ngo (who’s earned seven figures in internet business, is a public speaker, and a blogger) recommends Shopify. You know exactly where to find this guy, Charles Ngo, because there’s a link you can click to see his website.
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If you clicked through to his blog, you would see that he gets 75-100,000 visitors per month, he recommends Shopify and has written a lot about it. Now that is a good testimonial. You can see that it is a real person with a real website. You can see his face, his videos and read his story. But… Not everyone can afford to have great clients to list as testimonials. Here are a couple of solutions if you’re just starting out or don’t have any clients worth mentioning. Testimonials to promote affiliate products One strategy I love to use is to talk about who else is using the product and then borrow their authority. When I promote Shopify on my website, I can mention that The Economist runs their store on Shopify. So are the Red Bull and NYSE merchandise stores.
After finishing a blog post on an ecommerce topic, you might write: “By the way, Shopify is the platform I use for all my eCommerce stores. Billion dollar companies like the NYSE, Red Bull, and The Economist also use it, so it’s safe to say it’s good enough to run an eCommerce store of any size on it :-)” This makes people think… “If it’s good enough for companies like Red Bull, it’s good enough for my e-commerce store. Also, if a guy like Charles is using it, that means it’s not just for big corporations, it’s for everyone.” Try to find out where the products you are using are used and then take advantage of the authority of others. Testimonials to sell your own services If you’re a designer or developer, testimonials are vital. People probably don’t know.
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The easiest way to get testimonials is to follow up with each client after you finish your job. Tip: You don’t need to copy and paste this message to all of your customers. Automate it. “Hi John, thank you for choosing me as your contractor. It was great working with you and I look forward to helping you again in the future. Also thanks for the quick payment, I really appreciate it. I was wondering if you could do me a favor super quick. Would you mind writing me a review/testimonial super quick? Here is a link to my portfolio page. You can write something similar to the other reviews if you like. Please let me know if there is anything else. I can do, and all the best for your business!