A Word About Qualified Leads

We’re focused on helping our customers see how the right mix of systems.  And platforms can create collateral efficiencies and possibilities. That help them compete in today’s rapidly changing world.  Don’t forget the hardware! Shopify POS Launched.  Chip and Magnetic Card Reader Shopify Plus partner Chad Fisher of BTown Web say that when introducing Shopify POS.  Mentioning the free Chip & Swipe Reader. Which comes with a travel and charge cradle, is a nice hook. If a customer is thinking of traveling to events or selling products in person.  We make sure to mention the POS system to explain how they can extend the functionality.  Of their online store and take it on the road,” he says. Shopify POS merchant characters Now that you know.  What to consider when introducing Shopify POS, let’s talk about who you’re introducing it to.

While it’s easy to narrow down potential POS customers to a single type (existing Shopify merchants who want to add offline sales), in fact, there’s a broader range of retailers you need to consider. To begin your search for potential customers, you Zambia B2B List need to understand who is interested in a point of sale solution. To begin your search for potential customers, you need to understand who is interested in a point of sale solution. Here are four basic business personas your business or agency should consider when qualifying Shopify POS leads. The master of pop-up stores These brands have a strong online presence and want to extend their brand offline with a low-risk event, but they may not necessarily use Shopify.

The Untapped Potential of Shopify

Educating customers about the value of an offline experience combined with an online experience, powered entirely by one platform, is a great way to expose them to Shopify. Also, while smaller brands are taking advantage of the emerging strategy, mega-brands like Kylie Jenner’s lip kit line and The Weekend’s clothing brand have had great success cultivating the offline experience. Their Perspective: Pop-up stores provide merchants with a way to connect with their loyal customer base in an authentic way. It also helps them visualize a full-fledged brick-and-mortar business, and allows them to quickly see customer reactions to products and solicit feedback.


The boutique owner This is the merchant most likely to adopt Shopify POS. These customers tend to manufacture or manufacture their own products and goods. And typically operate out of a single physical location with a small number of staff one to five at most. Their Perspective: These retailers often view POS one of two ways. They understand the potential of e-commerce and are looking to extend.  Their brand offline with an online store, or they are already selling online.  And want an intuitive and comprehensive store a solution. The Occasional Vendor Shopify POS Launch. Merchant People Occasional vendors are people.  Who sell their wares on weekends or seasons at markets, fairs, or special events.

Potential Clients Will Never Forget

Their Perspective: These merchants need cost-effective solutions to bring their products to market (literally). They want a solution that can support them now and has the ability to scale with the growth of their business. 4. The old-school retailer These legacy retailers or big box stores often have multiple locations, employ a large number of staff, and are looking to expand their business in new ways. They often don’t have a strong online strategy and need help taking their business to the next phase: multi-channel. Their perspective: Advanced retailers want to be more agile and mobile, with the ability to show up at events and sell where a new audience exists. These merchants are often willing to try POS for an experimental pop-up store, or try combining multiple locations into one point of sale system.

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