To expand on the idea of aligning work with metrics, you might consider packaging that work around the idea of continuous optimization. The term itself, optimization, implies both an ongoing effort and something that aims for long-term positive impact. It carries much more prestige than traditional ‘support’, even if it includes the same types of services. These services will seem even more impactful when you can group them into meaningful and clear groups. We found that the following groups of “optimization services” may be well received by clients: 1. Conversion optimization is the practice of adding functionality or adjusting the user experience to further increase the likelihood that customers will make a purchase. While this practice can be quite broad.
we generally see it as the process of introducing best practices to an e-commerce website that has often been shown to drive sales. Some of these best practices include abandoned cart management, email capture popups, or live chat widgets. Most of these are easily added through the Shopify apps and require minor customization or integration work. Many eCommerce businesses Niue Email List are simply not aware of the various tools available and are ripe for exposure to these minor changes that can have a huge impact on their business. The great thing about conversion optimization is that it is clearly tied to the conversion rate metric, making it easy to position it as a value-added service. You may also like: Strategy Meets Technology: 4 Top Goals for Conversion Rate Optimization.
Sell by the Numbers
Performance optimization Performance optimization is the practice of slowing down. The loading speed of your website in order to drive customers directly to. Your various products/pages as quickly as possible. There is quite a bit of research to show that. The longer your website takes to load. The more likely you are to see attrition with your users. By decreasing this load speed time. You in turn increase the likelihood that customers will stick around. And potentially make a purchase. As Shopify store owners continue to grow their stores and add multiple apps. The need to optimize performance continues. Tools like PageSpeed Insights and articles like this one can make performance optimization something. You can easily add to your range of services. Like conversion optimization.
you can easily measure the impact of any performance optimization task directly. Through any improvements in the loading speed of your client’s website. You may also in: How to Optimize Themes for Performance. Search engine optimization (SEO) is the practice of optimizing. Your website to rank for specific queries within search engines like Google. SEO is a massive industry that has ever-changing. Best practices for those who really want to rank in the top ten. Leaving the content and link building aspects of SEO aside. There are some basic technical best practices that can easily to your clients. There are a number of apps that make basic practices easy. Like adding alt tags to images and evaluating your page’s META information.
Focus on Optimization
You’ll also want to make sure you have Google Search Console and another ranking tracking platform so you can measure your search engine results. You can easily demonstrate your impact on SEO through any increases in organic traffic or increases in the specific terms your client’s website ranks for. You may also in: SEO | Help customers improve their search rankings. 4. Marketing optimization Marketing optimization is the practice of creating and testing additional material on your website to help your client’s marketing efforts. In addition to the very specific channel of search engine optimization. There are to a variety of other channels that your customers are using to drive traffic to their websites and increase sales. Popular channels include social media, email marketing.