More and more companies are opting for SMS marketing campaigns to promote their products and services, while gaining digital visibility. Although some underestimate the effectiveness of sending advertising SMS messages, it is clear that SMS marketing is more relevant than ever and has no intention of losing popularity. It is an invaluable direct marketing communication channel through which it is possible to strengthen the company/customer relationship , achieve an excellent conversion rate, make sales and build customer loyalty in a short time.
Of course, the quality of digital marketing
Campaigns focused on sending SMS vp technical email lists is defin by a number of factors that will guarantee their effectiveness. Therefore, it is safe to say that having a contact list adapted to the company’s profile is the fundamental basis for getting off to a good start. Therefore, if you are considering purchasing a database , it is necessary to ensure that it is of high quality, complies with data protection regulations and offers online store design agencies in colombia accurate segmentation (mobile phone number, email address, residential area, profession, etc.) based on the profile of the potential customers you want to attract.
Interested in SMS marketing? Discover the 4 foolproof SMS marketing campaigns to successfully grow your business.
We can’t cover the sun with a finger, smartphones rule the world; therefore, taking advantage of their powerful presence in this modern society is a wise decision to send advertising SMS. But what are the types of campaigns that stand out the most in this marketing category? It’s time to uncover the details:
1.- SMS marketing campaigns to recover abandoned carts
The era of e-commerce is upon us; however, abandon carts are a reality that no business or brand is immune to. There are many reasons turkey data why a customer might abandon their cart at the final stage of the checkout process, but the good news is that SMS marketing can be used to change their decision. Send SMS campaigns with an abandoned cart reminder ; also include interesting information about the items in the cart or the security of the checkout process.
Keep in mind that this type of message only allows 160 characters, so the call to action must be clear, concise, and compelling. Likewise, don’t let too much time pass between the customer abandoning their cart and sending the group SMS, otherwise the customer may lose interest in the purchase or migrate to another website. The important thing with this type of campaign is that the customer feels supported throughout the process.