If you’re under the impression that content marketing is confined to the written blog posts on your website, think again. It’s more important now than ever before to integrate video into your content marketing strategy. Don’t believe me? These video marketing statistics speak for themselves. A few notable takeaways: Social video generates Georgia WhatsApp Number List 1200% more shares than text and image content combined. 55% of people play close attention when consuming video—more than all other types of content. Including video on landing pages can increase conversion rates by 80%.
Video Into Your Content Marketing Strategy
If you’ve been toying around with the idea of including more video content in your marketing strategy, look no further. These eight tips will help you incorporate video effectively and ensure you see positive results. Here’s how you can integrate video into your content marketing strategy — Integrating video into your content marketing strategy takes more than just uploading a video to YouTube. Careful planning and execution will ensure your video projects see the results you want. Everyone loves a good ROI. illustration of camera team filming couple Illustration by OrangeCrush 1. Determine scope The first step to implementing any change is setting goals. Do some research and determine exactly how much video you’d like to integrate into your strategy.
Production in Order to Achieve
You should decide what type of video content you’re creating, how often you plan on creating video content, and how much you wish to invest in creating video projects. It may be useful to hire a videographer to help with video production in order to achieve a high-quality end result to share with your audience. 2. Start small It’s important to come out of the gate strong, but a poor launch could mean the end for the integration of video to your content marketing tactics. Begin with video content that will suit the largest audience and the least common denominator. A short video advertisement or a welcome to your product or service is typically a great start and shouldn’t require too much effort or money.