5 Ways Designers Can Embrace Personalization in 2019

Ihave an admission to make: I don’t pay for my own Netflix account. While I’ve embraced many of the responsibilities of adulthood—paying my own rent, waking up before 8am, and spending my hard earned cash on copious amounts of Japan WhatsApp Number List avocado toast—I’ve somehow avoided the illustrious $11 monthly charge for Netflix. I share an account with my family, and the reason I’m fine with sharing. My account is that Netflix allows each user to create a persona. When I log in, I can click my name, and confidently know that my content feed is updating based on what I’ve rated highly and enjoyed watching in the past.

Personalizing Every Experience

You see, my feed is directly personalized for me (not for my dad, not for my sister. Not for my old college roommate with my login). Anyways, the point I’m driving home is that Netflix has a lot of data on their users. And they use it well—personalizing every experience and making the site more engaging. When you start watching Roma on your iPad or an episode of Parks & Recreation on your TV, you can be confident that Netflix is utilizing both demographic data (your job, location, age, etc) alongside more specific user activity data (your watch history, past ratings, device type, location, etc). Netflix feed My highly curated Netflix feed Combined, these data sources create a highly personalized experience for every user.

Rather Than Displaying a Single

Japan WhatsApp Number List
Japan WhatsApp Number List

So personalized in fact that “there are 33 million different versions of Netflix” according to Joris Evers. The company’s Director of Global Corporate Communications. So, what exactly is personalization? — Personalization is exactly what it sounds like—it’s the practice of building a customized website experience. For each visitor that comes to a page. Rather than displaying a single, one size fits all experience, a personalized website displays a unique experience based on a visitor’s specific characteristics. So in the case of Netflix, each user is seeing a variation of the page that’s built with a particular person in mind. Personalization is human, it’s effective, and it’s the direction the web is moving towards in 2019.

Leave a comment

Your email address will not be published.