5 Easy-to-implement Website Maintenance

Once you complete the initial development of a website, there are still a lot of things to do. To keep things running smoothly, it’s important to maintain and monitor a site for potential issues. Which could affect both its usability and profitability. For merchants running an eCommerce business, their entire business depends on the website. Even a small problem can significantly affect your results. To improve your client’s profits and avoid any problems, consider these five practical tips on how to maintain a healthy e-commerce site for your clients, based on our own website maintenance strategies, which you can implement today. You may also be interested in: 5 lesser-known but powerful web development tools that increase productivity. 1. Move third-party code to Google.

Tag Manager The site you are maintaining probably has Google Analytics, Adwords, and other code snippets. Google Tag Manager allows you to centralize and manage all that code from one place, without having to manually go through code and code stuff. It works like this: you put the Google Tag Manager code snippet in the `<head>`, and every time you need to install some tool (for example, Analytics, Hotjar or LiveChat), you go to the Google Tag Manager website and add that code . like a new tag. The great thing about Google Tag Manager Palestine B2B List is that you can choose when you want your tags to fire by defining a trigger (for example, when the URL contains ‘thank you’). Tag Manager is a better alternative than having third-party code all over your website because: You can make your site faster by having more control over when each script is called.

Tips for Your Client’s Ecommerce Business

The marketing team doesn’t need developers just to test some new tool. Everything is in one place for easy management. You can easily remove the tools you no longer use. Can fire follow events without breaking the HTML code. You can set up advanced analytics, using variables.  Triggers, and data layers. You can quickly revert changes in case something goes wrong. You can test the new code to make sure everything works as expected before you go live. These are some of the things we did with Google Tag Manager: Google Analytics is activated for each page; an event is fired in Google Analytics every time someone creates a test (or fails); Every time someone becomes a paying user, their data in Google Analytics is tagged with the amount of money they paid, so we can see how much revenue each marketing campaign generated.


Website Maintenance Tips: Tag ManagerAll code snippets that you would otherwise hard code are placed as tags in Google Tag Manager for easy management. Shopify also allows you to simply add Google Tag Manager to your client’s eCommerce website. 2. Monitor 404 pages in Search Console Google Search Console allows you to see how Google sees the website you’re working on. It suggests what HTML improvements you can make, lets you see how your site appears in search results, who’s linking to your site, all pages indexed by Google, and more. I think one of the most useful things in Search Console is the Crawl Errors section . It allows you to see all websites that link to non-existent 404 pages on the website. This is bad for both SEO and user experience.

Launch to Clothing Customers

Website maintenance tips: 404Once you’ve rounded up all the 404 errors. You have two options: you can create pages for the missing links. Or you can set up 301 redirects (permanently moved). Of the two, setting up a redirect is much easier and faster.  As well as consolidating all the link juice and diverting it wherever you choose. Here’s an example of what we did: many websites linked to our plugins page. When we update our software, we replace plugins with plugins. We didn’t want to lose the SEO value of those links. And we wanted to help our users find what they needed.  So we added this line to our Nginx server configuration, which redirects anyone who visits any URL that has plugins. to our plugins.

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